>User-centric EA shares Steve Jobs (Apple’s) vision for aesthetics, simplicity and minimalism, and innovation.
On July 25, 2007, the Wall Street Journal reported that “the new Apple cellphone famously does without the keypads that adorn its rivals. Instead, it offers a touch-sensing screen for making phone calls and tapping out emails. The resulting look is one of the sparest ever for Apple, a company known for minimalist gadgets. While many technology companies load their products up with buttons, Mr. Jobs treats them as blemishes that add complexity to electronics products and hinder their clean aesthetics…
With the iPhone, Mr. Jobs is making a similar gamble that users will quickly familiarize themselves with typing text and phone numbers on the device’s “virtual” keyboard — a set of “buttons” simulated by software rather than etched in plastic keys on the front of the device.
Like Steve Jobs’ aesthetic and innovative approach to the design of consumer products, user-centric EA shares these principles in the development of information products to meet users’ information needs. User-Centric EA is looking to provide useful and usable information products. To accomplish this, User-Centric EA designs information products so they are look good, are simple to understand, focus on transmitting meaningful information to decision makers, and are creative and interesting for users to use as a resource.
Steve Jobs’ product design brilliance is a model and an inspiration for information design and knowledge management.