Whether you call it feedback or performance measurement, we all need information on how we are doing in order to keep doing better over time.
Wired (July 2011) reports that there are 4 basic stages to feedback:
1. Evidence–“behavior is measured, captured, and stored.”
2. Relevance–information is conveyed in a way that is “emotionally resonant.”
3. Consequence–we are provided with the results of our (mis)deeds.
4. Action–individuals have the opportunity to”recalibrate a behavior, make a choice, and act.”
The new action (in step 4) is also subject to measurement and the the feedback loop begins again.
Feedback plays a critical role in helping us achieve our goals; according to psychologist Albert Bandura, if we can identify our goals and measure our progress to them, we greatly increase the likelihood that we will achieve them.
Thus, feedback is the way that we continually are able to course correct in order hit our targets: if we veer too much to the right, we course correct left; if we veer too much to the left, we course correct right.
Feedback loops “can help people change bad behavior…[and] can encourage good habits.“
From obesity to smoking, carbon emissions to criminal behavior, and energy use to employee performance, if we get feedback as to where we are going wrong and what negative effects it is having on us, we have the opportunity to improve.
And the way we generate improvement in people is not by trying to control them–since no one can really be controlled, they just rebel–instead we give them the feedback they need to gain self-control.
These days, feedback is not limited to having that heart-to-heart with somebody, but technology plays a critical role.
From sensors and monitors that capture and store information, to business intelligence that makes it meaningful in terms of trends, patterns, and graphs, to alerting and notification systems that let you know when some sort of anomaly occurs, we rely on technology to help us control our often chaotic environments.
While feedback can be scary and painful–no one wants to get a negative reaction, criticized, or even “punished”–in the end, we are better off knowing than not knowing, so we have the opportunity to evaluate the veracity and sincerity of the feedback and reflect on what to do next.
There are many obstacles to self-improvement including disbelief, obstinance, arrogance, as well as pure unadulterated laziness. All these can get in the way of making necessary changes in our lives; however, feedback has a way of continuing to come back and hit you over the head in life until you pay attention and act accordingly.
There is no escaping valid feedback.