Watching how this toddler interacts with an iPad and is then frustrated by plain-old magazines is comical, but also a poignant commentary on our times.
Media that doesn’t move, drill down, pop up, connect us, and otherwise interact with the end-user is seen here as frustrating and dated.
This speaks volumes about where our children and grandchildren are headed with technology adoption and then hopefully “taking it to the next level” and the next!
At the same time, this obviously does not bode well for the legacy paper and magazine publishing industry.
It can be difficult to see things changing so dramatically before our very eyes, but with every doors that closes, there us another one that opens.
And so with technology and with life itself, “to everything there is a time and a purpose under the heaven.”
andyblumenthal 