There is a guy who stands on the corner in the 90+ degree heat here every day trying to sell his book.
Calling out to passer-bys, he repeats, “This is a motivational book. It has my autograph.”
Again and again, the people pass him by without even a second look.
I see him in the morning, the afternoon, and the evening–whenever I go down this street–and he is still standing there trying, trying, trying to sell his book.
The feeling I got was, not only didn’t I want his “motivational book,” but also (not to be mean), it was completely de-motivating watching him trying to sell it.
Usually with marketing, I would imagine that people want self-help books from other people that have clearly demonstrated success.
Those who have a compelling story to tell can tell us about a dragon they have slain–where we can transfer the feelings of success, the challenges overcome, and the lessons learned from the author to ourselves.
But because this guy is standing on the street corner, no one wants to purchase his book or give him a chance.
The guy standing on the corner is not the person in the “corner office.”
Yet, I have a feeling his story would be an interesting story to hear.
Perhaps, his story is even more compelling, because it’s from “the streets” and not from someone born with a silver spoon in their mouth.
But he is a stranger, selling a book on the corner, and I don’t go up to him to ask.
Standing on the corner, in the heat, peddling a book for a few bucks, could be you or I–it’s too easy to forget that.
I pray that G-d has mercy to help us all earn a fair days pay for a decent days work–not everyone is so blessed.
On every street corner, there can be real hope.
(Source Photo: here with attribution to Hanne)