The Bottle Revolution


How many of you feel sort of disgusting every time you take out the trash with bottles and containers?


According to Earth911, only 27% of plastic and 25% of glass ends up getting recycled, with the majority ending up instead in landfills. 


This is one reason that I really like the new eco.bottles made by Ecologic, a sustainable (i.e. green) packaging company.


The containers are made of two parts:


– The inner plastic pouch that holds the liquid and snaps into the second part.
– The outer shell made of 100% recycled cardboard and newspaper (and in turn is 100% recycable again). 


These containers result is a net 70% plastic reduction!


Yet, they have the same strength and functionality of plastic containers, with comparable results in drop, ship, and moisture tests.


And companies like, Seventh Generation, a leader in sustaibable cleaning, paper, and personal care products have signed on and is using eco.bottles, and they have seen sales increase 19% with it. 


In a Bloomberg BusinessWeek (25 October 2012) article, the chief operating officer of The Winning Combination states: “The minute you look at it, you get it. This is a bottle that’s good for the planet.”


Like these eco.bottles, we need more of our decisions to be driven by what is good for us long-term, so this is not just a revolutionary green bottle, but perhaps a true sustainable evolution in our thinking and behaving all around. 

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