I have always been intrigued by simple solutions to complex problems.
Bloomberg Businessweek has a great example of how a Fulbright Scholar studying in Beijing solved the smog problem for many people wanting to reduce the danger to themselves and their families.
Air Filters that purify the air can cost around $800, and often one is needed for each room.
But Thomas Talhelm founder of Smart Air Filters found he could do the job with a simple HEPA filter, fan, and velcro strap to hold them together for just $33/kit.
He tested the results and found that he could remove 90% of particles 2.5 microns and above in the room.
Talhem’s biggest problem now are copycat DIY air filters hitting the market.
If only inventors could come up with a simple solution to protecting intellectual property in places where either there aren’t rules or they aren’t strictly enforced.
When innovations are so easily copycatted, there is less incentive to problem-solve and think out of the box, and that’s a problem for society where the s___ really hits the fan. 😉
(Source Photo: Andy Blumenthal)