Okay, this was the second week in a row at Starbucks that I’ve seen people BYOF.
BYOF = Bring Your Own Food.
This gentleman relaxing on a Sunday has brought his ziplock bag and with some nice looking pound cake at that.
Message to Starbucks…either your food is really bad, overpriced, or perhaps a little of both.
You pride yourself on your coffee and everyone pays a premium for it, but you are slacking on the food side of the coffeehouse.
Seems like a big opportunity–fix your food (finally!) and make gazillions of dollars more off the addicted masses that flock to your coffee havens.
My consulting fee…we can discuss. 😉
(Source Photo: Andy Blumenthal)