More Information, Please

Where Is It?
This was a funny sign in a local medical facility. 



Printed: “Labcorp is no longer in this building.”



Followed by in handwriting, “Then Where is it?”



Almost to the familiar reframe, “Well I dunno–do you? If not you–than who?”



These were plastered in multiple locations exactly like this. 



It’s funny, we think we are giving people information–the stuff they need. 



But when it comes across to the other person, perhaps all we’ve done is left them with more questions than answers. 



In an age of information technology, business analytics, big data, and artificial intelligence…we still can’t even seem to figure out the basics of managing information and communications with each other. 



Lots of products being heralded as the answer…including IBM’s Watson, but aside from answering Jeopardy questions, the jury is still out on whether this can really evolve to true AI.



If it was just a technology issue, we may already be getting close, but the bigger piece of this puzzle is people really understanding the challenges they confront, and being able identify and work with the information to solve these. 



Then maybe we would finally have the answers or at least where it is! 😉



(Source Photo: Andy Blumenthal)

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