Apple Desperately Needs Some New Fruit

Apple

I love my Apple iPhone, but this core product debuted in January 2007.


We’re going on almost 9 years!!!


Don’t get me wrong, the iPhone is enormously successful:


– It accounts for 92% of the smartphone industry’s profits (even though it only sells 20% of the smartphones). 


– The iPhone bring in almost 2/3 of Apple’s total revenue now going on almost $200 billion. 


But, the new growth that Apple seeks in not based on any real exciting innovation.


Take for example Apple’s announcements this week:


– A new larger 12.9 inch iPad with a stylus (the Apple Pencil).


– A revamped Apple TV set-top box. 


– Apple’s iPhone 3-D Touch that controls the smartphone based on how hard you press. 


Uh, ho-hum–this is all V-E-R-Y boring!


Google has a similar problem with their core business of advertising on Search and YouTube accounting for 89% of their revenue.


But at least Google continues working towards their next moonshot, and has reorganized their innovation labs into a separate entity called Alphabet–working on everything from:


– Self-driving cars


– Delivery drones


– Internet balloons


– Smart thermostats (Nest)


– Broadband services (Google Fiber)


– Longevity research (Calico)


– Smart contact lenses


– Robotics


Unfortunately for Apple, the death of Steve Jobs in 2011 has meant the loss of their driving force for innovation. 


Despite a workforce of about 100,000 and a gorgeous new flying saucer-looking headquarters, can you think of any major new products since Jobs?


Apple is a fruit in it’s prime–ripe and shiny and hugely smart and successful, but without any new fruits going forward, they are at risk of becoming a stale mealy apple, versus a bountiful and delicious fruit salad. 


Apple is very secretive, so maybe the fruit is coming. 


I hope for our sake and theirs that Apple is seriously planting for the future and not just harvesting on the past. 😉


(Source Photo: Andy Blumenthal)

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