Anus Protectus

So I learned this new phrase today:

“Anus Protectus”


It’s what it sounds like.


It when you communicate (or do) something in order to “cover your a*s.”


Sometimes we communicate as an FYI.


Other times as a FYSA.


And then there is the CYA. 


All of these are what we call “Purposeful communications.”


The only real difference is their purposes. 


When you open your mouth or your email make sure you know your:


– Why (intent)

– Who (audience)

– How (persuasion techniques)


These are the secret sauce of good communication. 


More blogs to come on this important topic. 😉


(Source Photo: Andy Blumenthal)

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