What a great labeling of this bottle of wine.
Just a big simple smiley face on it!
After I saw this bottle in the store, I just had to take a picture and also look this up on the internet.
Apparently each limited edition bottle reminds you of something that we have to smile about: “family get-togethers,” “discovering new places,” and “randoms acts of kindness.”
Wow, I love this idea.
Wine makes you smile, but so do these wonderful things in life.
And it’s not just showing/associating the product with something positive (like beer and soda commercials always do), but it’s making the product itself smile at you!
I think this is a really smart marketing campaign.
Also, the cute smiley face on the bottle would make this the life of the party.
Great job Lindemans–I’m smiling. 😉
(Source Photo: Andy Blumenthal)