Capital One Cafe Catastrophe

So I’ve seen the advertisement for Capital One (Bank) Cafes on TV for some time now.


Well I saw my first real one in Fort Lauderdale this week.


It was big, bright, comfortable and had children’s games and a host of meeting and breakout rooms. 


They even gave us two cards for some free coffee at the embedded Pete’s Coffee.


It was a corner store in a large, expensive space. 


It was great place to get some work done or relax. 


But aside for a cash machine or so, there was nothing that I could see having to do with banking in this place. 


Also, there were also almost no customers for the coffee.


Basically, it is totally confusing idea from a marketing and branding perspective–Is it a bank or a coffee house?  And why would I go to Capital One to get coffee or to Pete’s Coffee to do my banking????


While I think that Capital One has literally outdone Starbucks in building a great cafe space, I don’t think anyone will actually get what this is or why it is!


My guess is that whoever came up with this idea is going to be looking for a job within about 6 big money-losing months. 😉


(Credit Photo:  Andy Blumenthal)

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