Thought this was a pretty good display with the Three Bears for holiday donations for Children’s National Hospital.
While it gets your attention (who sees three pink bears lite up on the street at night?), asking people with a small impersonal sign on the floor to remember to login and make the donation later isn’t very effective.
People act on the spot, especially when it’s an emotional appeal for charity for sick children that need help.
The children deserve for there to be a way for would be donors to actually give on the spot–where they can swipe or tap their credit card, write a check, or drop some money in for giving.
Later, later, later…and unfortunately, it may never happen for the Children.
Come on–it’s the new roaring 2020s–we can create some urgency and convenience and do better than this! 😉
(Credit Photo: Andy Blumenthal)