Culture Intersects With Preparedness

Preparedness Kit.jpeg

Just really loved this emergency preparedness poster by the Center for Disease Control (CDC).


It builds off of the #1, hit TV show, The Walking Dead that films in Atlanta where the CDC is. 


The show is about a zombie apocalypse and the story of how people survive (or not) amidst a global pandemic and the murderous awakened dead that feast off of the living. 


Here’s a link with what the CDC recommends you have in an emergency preparedness kit. 


The CDC also has a comic book with a zombie outbreak theme that further drives home the importance of a preparedness kit and what to have in it. 


I think it’s great when government thinks outside-the-box in ways that appeal to everyday citizens to serve them, help them, and especially keep them safe from disasters. 


(Source Photo: here with attribution to CDC)

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Need Some Money

Monopoly

Big banner advertising Money!


A Monopoly sweepstakes by McDonalds to draw customers. 


Sort of ironic a low-cost fast food provider “giving” money away.


But who doesn’t need money? 


I remember the song as a child, “Money makes the world go round…”


Always distasteful at the focus in the world on money, instead of on being good decent people with a bigger picture on issues, suffering, and tikkun olam. 


Really, it’s the tug of war between people’s personal selfishness and the ability to exhibit selfless giving to others. 


Does a person need a certain amount of financial stability and security to be a better giver?


I guess that makes sense–if you have more and don’t feel financially burdened and threatened at every turn in life, you can be more charitable with your own giving–not feeling pinched and vulnerable. 


Still, I think it’s important to remember that money can certainly be at “the root of all evil” when it becomes the end rather than the means to a life of purpose, understanding, and compassion that goes way beyond our own little desires and selves. 😉


(Source Photo: Andy Blumenthal)

Burning The Evidence

Transparency

This is a brillant funny advertisement that was displayed on the Metro in Washington, D.C.


“If I burn the evidence, those donuts never happened.”


This as astute marketing for a fitness facility.  


Burn baby, burn (calories that is)!


But in Washington, D.C. (and at times for fiduicary duty bound Wall Street), where transparency is supposed to rule the day–but often doesn’t as we know–this resonates in a whole other way for a class of political and wealthy elites as well as for a host of criminals. 


Bad things (fraud, waste, abuse, and stupid mistakes)–uh, they never happened if there is no evidence to prove it.  


Like the tree that falls in the woods that no one hears…it’s as if it never fell. 


Also, is there a habit of perhaps punishing the innocent in order to protect those that are really guilty? — That never happens too, right? 


But G-d knows what really happened, and often somehow, someway the truth does get exposed (whether by savy investigative journalists, Congressional or court inquiry, brave innocents that come forward, or some bad people getting caught up in their own jumble of lies and deceit).  


As Judge Judy says, “If it doesn’t make sense, it’s usually not true.” 


Or more in line with the ad, “Where there’s smoke, there’s fire.” 😉


(Source Photo: Andy Blumenthal)

Makeup That Leaves You Wondering

Lips.jpegArt Of The Lip.jpeg

So I was in Macy’s yesterday doing some holiday shopping for the girls. 

And came across these eye-catching advertisements for MAC cosmetics, especially lipstick. 

The one with the mustache lip and the big gap in the front teeth caught attention–like what in the world is that?  

And the poster with twenty-one different lips certainly let you know that there is quite a bit that makeup can do to express your lips and yourself. 

Overall, thought it was quite an effective advertisement, even if the one with the mustache was a little gender confusing. 😉

(Source Photos: Andy Blumenthal)

 

Wild Advertising Art

Bus Art

I took this photo of an ad for Milagro Tequila on the side of a tour bus in Washington, D.C.


Milagro (“Miracle”) is a company that prides itself on it’s collaboration with artists to create cool murals to advertise it’s liquor. 


Tequila is made from the sweet, fruity, blue agave plant from northwest Mexico, hence the writing over the mural saying, “Agave Expressionism.”


It must be challenging to look out the windows of this tour bus covered in this very blue mural and messaging. 


Why is this ad effective? 


First, it is intense and exciting–the vibrant colors, the big mask with the bulging eyes, and the skulls with the green leafy stuff growing out of the head. 


Second, it really is a work of art, and you wouldn’t expect to see this on a regular tour bus shlepping around town. 


Third, the cultural contrast between the Mexican artistic expressionism and the rest of the comparatively humdrum city life is standout. 


Fourth, after a long hard day at work, people are tired, thirsty, and ready for some fun–so this is a welcome message.


Overall, this has the creativity and connection with the people to hit the mark–pretty neat. 😉


(Source Photo: Andy Blumenthal)

A Ricksha With A Worthwhile Message

Ricksha

This guy is pedaling this ricksha around town in Maryland, USA. 


And it carries messages of hope and peace. 


Some examples (visible in the photo):


– “Promote the Olympic spirit.”


– “Hope for world peace.”


– “Protecting mother earth.”


It looks like he could be right off the streets of China or something and transported here to deliver and remind us of these important ideas. 


What is interesting to me is that in this day and age of social media and online advertising where messages are often drowned out amidst the daily deluge we get, that here a simple ricksha can grab people’s attention and perhaps have a positive influence on them.


With just some subtle messaging along the vehicle’s canopy and with pictures and flags around the back.


Perhaps it’s not only how much one advertises and promotes, but how thought-provoking and novel it’s done. 


I don’t know how many miles this guy can pedal a day, but I bet he gets more likes than much of the garbage just being throw up online because it’s so easy and available for everyone to do. 😉


(Source Photo: Andy Blumenthal)

Apple Desperately Needs Some New Fruit

Apple

I love my Apple iPhone, but this core product debuted in January 2007.


We’re going on almost 9 years!!!


Don’t get me wrong, the iPhone is enormously successful:


– It accounts for 92% of the smartphone industry’s profits (even though it only sells 20% of the smartphones). 


– The iPhone bring in almost 2/3 of Apple’s total revenue now going on almost $200 billion. 


But, the new growth that Apple seeks in not based on any real exciting innovation.


Take for example Apple’s announcements this week:


– A new larger 12.9 inch iPad with a stylus (the Apple Pencil).


– A revamped Apple TV set-top box. 


– Apple’s iPhone 3-D Touch that controls the smartphone based on how hard you press. 


Uh, ho-hum–this is all V-E-R-Y boring!


Google has a similar problem with their core business of advertising on Search and YouTube accounting for 89% of their revenue.


But at least Google continues working towards their next moonshot, and has reorganized their innovation labs into a separate entity called Alphabet–working on everything from:


– Self-driving cars


– Delivery drones


– Internet balloons


– Smart thermostats (Nest)


– Broadband services (Google Fiber)


– Longevity research (Calico)


– Smart contact lenses


– Robotics


Unfortunately for Apple, the death of Steve Jobs in 2011 has meant the loss of their driving force for innovation. 


Despite a workforce of about 100,000 and a gorgeous new flying saucer-looking headquarters, can you think of any major new products since Jobs?


Apple is a fruit in it’s prime–ripe and shiny and hugely smart and successful, but without any new fruits going forward, they are at risk of becoming a stale mealy apple, versus a bountiful and delicious fruit salad. 


Apple is very secretive, so maybe the fruit is coming. 


I hope for our sake and theirs that Apple is seriously planting for the future and not just harvesting on the past. 😉


(Source Photo: Andy Blumenthal)