I Say Upside Down You Turn Me

I liked this advertisement for WOOW eyewear. 


Like the faces, the colors, the upside down and right-side up orientations. 


Seems cool, hip, with it. 


Happy hippie times. 😉


(Credit Photo: Michelle Blumenthal)

Sizzle Is Not Steak

There was an interesting quote in the Wall Street Journal the other day.


It was about how the stock brokers all too often hawked hot stocks to their unsuspecting and foolish clients:

You sold the sizzle, not the steak!


Wow, isn’t this all too often what happens with products and services in the marketplace?


People get you hyped up on all the excitement of something.


The latest and greatest widget or whatever. 


It’s gonna revolutionize the world!


Even when the thing itself may not be all that it’s cracked up to be.


Or in fact, it may be a complete dud!


But whatever sells goes, unfortunately, whether it’s right or wrong


Sizzle, sizzle, sizzle. 


Doesn’t that sizzle really make you want to buy the steak?


The Greater Fool Theory in full blossom. 😉


(Credit Photo: Andy Blumenthal)

Really Highest Quality


Just thought this was a funny, educational photo.


Vendor is selling jewelry on the corner (outside the Metro).


They’re advertising:

Products Of The Highest Quality


But would you even expect to get the highest quality jewelry off the street. 


As nice as these products may be (and he may be), I don’t think anyone would really believe this. 


So while the ad grabs your attention and makes you look, it doesn’t make you believe. 


Advertising and branding has to be credible to reach their intended audience or else it’ll just come off as fool’s gold. 😉


(Source Photo: Andy Blumenthal)

This Is What You Smell

Great sign at the nut stand at Sugarloaf Festival.

“This Is What You Smell!”


Hot cinnamon pecans or almonds. 


Wow, did that smell nice.


I got a tiny bag of the pecans, and when I opened it, the smell and taste that hot cinnamon really took over. 


Were there other smells present as well?


Probably, but I chose to focus on the cinnamon nuts. 


The other smells will have to wait for their special sign and appropriate attention to deal with it. 😉


(Source Photo: Andy Blumenthal)

Extra Large Sizes

Obesity rates have been consistently growing in this country.


This is concerning for all sorts of health effects (including unfortunately Cancer). 


Many of us struggle with our weight and it is not easy to fight it especially given the processed foods and carbs all around us. 


The picture as of 2015 is that almost 40% of Americans are categorized as obese (versus a below average of 18% in Israel)  


In this context, this store sign in Israel for big and tall clothing was off the charts. 


Talking about extra large sizes for people…


Check out how many “Xs” as in XL this store is advertising? 


A full 11 Xs (after that I lost count)!


Hey, that is a large size for anyone. 


What does a size 11 XL look like.


Now that’s something that I don’t have a good picture of.  😉


(Source Photo: Andy Blumenthal)

Selling CRAP

I just thought this was an interesting acronym that Amazon uses for selling unprofitable knick knacks.


They call it:

CRAP


It stands for:


Can’t Realize A Profit. 


Sometimes, you see people buying stuff, lots of stuff, and it’s not important–often, it’s all a lot of junk. 


But they like to shop–bordering on shopsholics’ compulsion. 


Maybe they don’t even have a lot of money for this stuff.


However, just the act of buying it–of having some control in their lives and some freedom of the purse–makes them feel good and buy and hoard more and more things. 


Likely it ends up in Goodwill, recyclables, the attic, or the trash. 


Is it crap?


Well you can’t make realize a profit on it. 😉


(Source Photo: Andy Blumenthal)

Relax, It’s Just Sex

Just thought this was a really funny-sad display in the window of this store in Tel Aviv. 


It says:

Relex It’s Just Sex

Forget that Relax is spelled wrong. 


But advertising for sexual items in such a casual way…like it’s sex and what’s the big deal.


Maybe I am old school, where sex actually meant a deep personal relationship and emotional intimacy. 


…Where you partner was also your spouse and best friend.


Now–unfortunately–it’s just sex!


I think as a society that we have lost something here. 


…Something important. 


If it’s just sex, and it’s just with anyone, then what does that leave for us with that someone truly special in our lives? 😉


(Source Photo: Andy Blumenthal)