I Say Upside Down You Turn Me

I liked this advertisement for WOOW eyewear. 


Like the faces, the colors, the upside down and right-side up orientations. 


Seems cool, hip, with it. 


Happy hippie times. 😉


(Credit Photo: Michelle Blumenthal)

Sizzle Is Not Steak

There was an interesting quote in the Wall Street Journal the other day.


It was about how the stock brokers all too often hawked hot stocks to their unsuspecting and foolish clients:

You sold the sizzle, not the steak!


Wow, isn’t this all too often what happens with products and services in the marketplace?


People get you hyped up on all the excitement of something.


The latest and greatest widget or whatever. 


It’s gonna revolutionize the world!


Even when the thing itself may not be all that it’s cracked up to be.


Or in fact, it may be a complete dud!


But whatever sells goes, unfortunately, whether it’s right or wrong


Sizzle, sizzle, sizzle. 


Doesn’t that sizzle really make you want to buy the steak?


The Greater Fool Theory in full blossom. 😉


(Credit Photo: Andy Blumenthal)

Really Highest Quality


Just thought this was a funny, educational photo.


Vendor is selling jewelry on the corner (outside the Metro).


They’re advertising:

Products Of The Highest Quality


But would you even expect to get the highest quality jewelry off the street. 


As nice as these products may be (and he may be), I don’t think anyone would really believe this. 


So while the ad grabs your attention and makes you look, it doesn’t make you believe. 


Advertising and branding has to be credible to reach their intended audience or else it’ll just come off as fool’s gold. 😉


(Source Photo: Andy Blumenthal)

This Is What You Smell

Great sign at the nut stand at Sugarloaf Festival.

“This Is What You Smell!”


Hot cinnamon pecans or almonds. 


Wow, did that smell nice.


I got a tiny bag of the pecans, and when I opened it, the smell and taste that hot cinnamon really took over. 


Were there other smells present as well?


Probably, but I chose to focus on the cinnamon nuts. 


The other smells will have to wait for their special sign and appropriate attention to deal with it. 😉


(Source Photo: Andy Blumenthal)

Extra Large Sizes

Obesity rates have been consistently growing in this country.


This is concerning for all sorts of health effects (including unfortunately Cancer). 


Many of us struggle with our weight and it is not easy to fight it especially given the processed foods and carbs all around us. 


The picture as of 2015 is that almost 40% of Americans are categorized as obese (versus a below average of 18% in Israel)  


In this context, this store sign in Israel for big and tall clothing was off the charts. 


Talking about extra large sizes for people…


Check out how many “Xs” as in XL this store is advertising? 


A full 11 Xs (after that I lost count)!


Hey, that is a large size for anyone. 


What does a size 11 XL look like.


Now that’s something that I don’t have a good picture of.  😉


(Source Photo: Andy Blumenthal)

Selling CRAP

I just thought this was an interesting acronym that Amazon uses for selling unprofitable knick knacks.


They call it:

CRAP


It stands for:


Can’t Realize A Profit. 


Sometimes, you see people buying stuff, lots of stuff, and it’s not important–often, it’s all a lot of junk. 


But they like to shop–bordering on shopsholics’ compulsion. 


Maybe they don’t even have a lot of money for this stuff.


However, just the act of buying it–of having some control in their lives and some freedom of the purse–makes them feel good and buy and hoard more and more things. 


Likely it ends up in Goodwill, recyclables, the attic, or the trash. 


Is it crap?


Well you can’t make realize a profit on it. 😉


(Source Photo: Andy Blumenthal)

Relax, It’s Just Sex

Just thought this was a really funny-sad display in the window of this store in Tel Aviv. 


It says:

Relex It’s Just Sex

Forget that Relax is spelled wrong. 


But advertising for sexual items in such a casual way…like it’s sex and what’s the big deal.


Maybe I am old school, where sex actually meant a deep personal relationship and emotional intimacy. 


…Where you partner was also your spouse and best friend.


Now–unfortunately–it’s just sex!


I think as a society that we have lost something here. 


…Something important. 


If it’s just sex, and it’s just with anyone, then what does that leave for us with that someone truly special in our lives? 😉


(Source Photo: Andy Blumenthal)

Tag Lines Deliver

Ouch!  How is that for a tag line?

Unlike Your Boyfriend, We Deliver.


That certainly has a sharp bite to it, but you know what?  It works. 


Witty, funny, and maybe even true. 


It’s the old adage that “sex sells.”


That’s a delivery service that I’m sure many would nod their heads to. 😉


(Source Photo: Andy Blumenthal)

Black Thursday For Shopaholics

So Black Friday Shopping extravaganza that used to happen the day after Thanksgiving has now turned into Black Thursday mega-shopping on Thanksgiving Thursday.

The huge Sawgrass Mills Mall in Sunrise, Florida is open 10 AM to 1 AM!


The mall was packed with people and the deals were pretty fantastic.  


Under Armour was 50% off!


True Religion was buy 1 get 1 free!


Almost every store seemed to be 1/2 price off already reduced prices.


What I liked in this video I took here was the WOW! display around the entire entrance to this Century 21 apparel store.


Watch the whole thing…it is really cool what they did with this frontage real estate for this store. 


Great job on the marketing and very inviting!


So lots of compulsive shopping, but not so much turkey today. 😉


(Source video: Andy Blumenthal)

Advertising Platforms As A REAL Business Model?

So I read in the Wall Street Journal yesterday that 3 major technology companies get over 80% of their revenue from advertising:

These companies and their percentage of advertising revenue are:

Facebook – 98.3%

Twitter — 86.4%

Alphabet (Google) — 86%

It’s a wonderful thing how advertising pays for the wonderful free Internet services. 

Looking back to when I was a kid, I guess that how we got all those marvelous TV shows without having to pay for a cable subscription. 

But what I always wonder in the back of my mind is whether collecting advertising dollars is a REAL business. 

Yeah, sure these companies are mammoth and have made themselves and their shareholders gazillions of dollars.  

But somewhere I keep telling myself this doesn’t quite add up. 

If you make something of value then someone is willing to pay for it. 

If it doesn’t have value then you have to give it away for free. 

If facebook or twitter actually charged money for their service, I can’t imagine anyone would actually pay squat for it.  

Google is another story, but if they started to charge, you’d just go to a service like Explorer or Safari that doesn’t.

So if the only way to provide the service is to shove advertising down your customer’s throats, again I have to ask is that really a business. 

If I can’t see how a company can sell something based on the VALUE they are providing, honestly it’s not something that I can really get myself behind. 

Out of the three companies–Google is perhaps the only one that I can see as a real something. 

As for Facebook and Twitter, despite the Presidential tweets and Russian interference in our elections, I don’t see the underlying greatness. 

Maybe I am way wrong, but if you don’t want to pay for it then what the heck is it really worth! 😉

(Source Photo: Andy Blumenthal)