Sizzle Is Not Steak

There was an interesting quote in the Wall Street Journal the other day.


It was about how the stock brokers all too often hawked hot stocks to their unsuspecting and foolish clients:

You sold the sizzle, not the steak!


Wow, isn’t this all too often what happens with products and services in the marketplace?


People get you hyped up on all the excitement of something.


The latest and greatest widget or whatever. 


It’s gonna revolutionize the world!


Even when the thing itself may not be all that it’s cracked up to be.


Or in fact, it may be a complete dud!


But whatever sells goes, unfortunately, whether it’s right or wrong


Sizzle, sizzle, sizzle. 


Doesn’t that sizzle really make you want to buy the steak?


The Greater Fool Theory in full blossom. 😉


(Credit Photo: Andy Blumenthal)

Capital One Cafe Catastrophe

So I’ve seen the advertisement for Capital One (Bank) Cafes on TV for some time now.


Well I saw my first real one in Fort Lauderdale this week.


It was big, bright, comfortable and had children’s games and a host of meeting and breakout rooms. 


They even gave us two cards for some free coffee at the embedded Pete’s Coffee.


It was a corner store in a large, expensive space. 


It was great place to get some work done or relax. 


But aside for a cash machine or so, there was nothing that I could see having to do with banking in this place. 


Also, there were also almost no customers for the coffee.


Basically, it is totally confusing idea from a marketing and branding perspective–Is it a bank or a coffee house?  And why would I go to Capital One to get coffee or to Pete’s Coffee to do my banking????


While I think that Capital One has literally outdone Starbucks in building a great cafe space, I don’t think anyone will actually get what this is or why it is!


My guess is that whoever came up with this idea is going to be looking for a job within about 6 big money-losing months. 😉


(Credit Photo:  Andy Blumenthal)

Cash Is King

This was a funny shirt this lady was wearing on the Metro. 


It mimics the Sweet ‘N Low artificial sweetener logo and says:

Fund R’ Low
Need a Sugar Daddy


This was one of those shirts that gets your attention. 


It’s different.  It plays off a familiar brand.  It bright pink, red, and blue and stands out.  And it could certainly have a sexual connotation.  


Anyway, this was a pretty bold shirt to wear into conservative Washington, D.C. 


But I guess wherever you go, fashion, sexuality, and cash is king. 😉


(Credit Photo: Dannielle Blumenthal)

Nike Is A National Disgrace

Nike recalled their sneakers from retailers with the Betsy Ross American Flag.


And they did it right before Independence Day this Thursday.


NIKE is a national disgrace!


Nike, should be standing strong to proudly display the American Flag, but rather they are like the Evil Axis, Iranians, that put it on the heel of their shoe–step on it and spit on it.


This is what we get as a nation when patriotism is turned on it’s head, and people that want to bring down this country and destroy it are instead elevated as spokespeople and even fraudulent politicians for it.


Who would’ve thought after 9/11 that America would self-destruct from enemies within rather than from without. 😦


(Source Photo: Andy Blumenthal)

Tie Dye Hammock

Loved this tie dye hammock by Enonation (Eno) from Australia that I saw at REI. 

 

It’s called “DoubleNest,” so I guess that means it fits 2 people. 


So open, colorful, and inviting to rest and relax in. 


Sillily, the store only carries the hammock and not the stand…so good luck with that. 


Also REI clumsily filled this gorgeous hammock with Nalgene bottles–on sale 30% off!


Uh, if you make even the nicest stuff look like junk for storage, you’re not gonna get the brand image you want. 


Anyway, the hammock was awesome!  😉


(Source Photo: Andy Blumenthal)

Sizing Fashion And More

So it was interesting article in the Wall Street Journal today…


There is an obesity problem in the U.S. 


But the statistics in terms of the typical sizes of fashion (for women) has been “largely” overlooked.


The biggest size most fashion brands even bother to sell is: 12


“Only 7% of womenswear stocked at multi-brand retailers is a size 14 or above.”


But the average American dress size is between between 16 and 18!


The typical runway model is size 2.  


BTW, I think men have the same problem with sizing.


There was another thing about measurement in the WSJ today having to do with measuring time. 


Day is measured by the earth rotation (on its axis). 


Year by the rotation around the sun.


Month by rotation of the moon. 


Earth, Sun, and Moon…give us time. 


Now we need to take all the wonderful time we have measured and not spend it all eating.  😉


(Source Photo: Andy Blumenthal @Ripley’s Believe It or Not)

The Goliath Arab Propaganda Machine

Please see my new article in The Times of Israel called, “The Goliath Arab Propaganda Machine.”

It has been 71 years since the founding of the modern State of Israel, and while Israel is thank G-d strong militarily, it continues to be seriously threatened by a relentless Arab propaganda war, which they are winning. This War of Words manifests itself on college campuses, protests and rallies against Israel, “progressive politics,” BDS, and the endless stream of anti-Israel resolutions at the United Nations.


Please G-d, He will help us not only militarily to defeat the enemies of Israel, but also to prevail in the battle for truth and justice, identity and history, and ultimately for the Promised Land of Abraham, Isaac, and Jacob. 😉

(Source Photo: here with attribution to Ruediger)