Selling CRAP

I just thought this was an interesting acronym that Amazon uses for selling unprofitable knick knacks.


They call it:

CRAP


It stands for:


Can’t Realize A Profit. 


Sometimes, you see people buying stuff, lots of stuff, and it’s not important–often, it’s all a lot of junk. 


But they like to shop–bordering on shopsholics’ compulsion. 


Maybe they don’t even have a lot of money for this stuff.


However, just the act of buying it–of having some control in their lives and some freedom of the purse–makes them feel good and buy and hoard more and more things. 


Likely it ends up in Goodwill, recyclables, the attic, or the trash. 


Is it crap?


Well you can’t make realize a profit on it. 😉


(Source Photo: Andy Blumenthal)

Tag Lines Deliver

Ouch!  How is that for a tag line?

Unlike Your Boyfriend, We Deliver.


That certainly has a sharp bite to it, but you know what?  It works. 


Witty, funny, and maybe even true. 


It’s the old adage that “sex sells.”


That’s a delivery service that I’m sure many would nod their heads to. 😉


(Source Photo: Andy Blumenthal)

Branding Israel

Please see my new article in The Times of Israel called, “Israel Rebranded.”

For decades, Palestinians terrorists have inflicted on Israelis: stabbings, shootings, vehicular rammings, suicide bombings, terror tunnels, missile attacks, and more. But aside from this overt, violent war of attrition, the Palestinians are simultaneously waging a full-blown “marketing war” against Israel for world opinion. In this war of words and propaganda, the Palestinians get rebranded and so does Israel.

Have faith in the redemption and stand up and speak out against the falsehoods and fake news, so that Israel can have its rightful place among nations and also be a “light unto the nations.”  😉

Wine Makes Me Smile

What a great labeling of this bottle of wine. 


Just a big simple smiley face on it!


After I saw this bottle in the store, I just had to take a picture and also look this up on the internet. 


It’s part of the “SMILE” wine campaign from Lindeman’s Wines.


Apparently each limited edition bottle reminds you of something that we have to smile about: “family get-togethers,” “discovering new places,” and “randoms acts of kindness.”


Wow, I love this idea.  


Wine makes you smile, but so do these wonderful things in life. 


And it’s not just showing/associating the product with something positive (like beer and soda commercials always do), but it’s making the product itself smile at you!


I think this is a really smart marketing campaign.


Also, the cute smiley face on the bottle would make this the life of the party. 


Great job Lindemans–I’m smiling. 😉


(Source Photo: Andy Blumenthal)

Trump’s Uncanny Ability To Call A Horse A Horse

So President Trump has an uncanny ability to call something what it is and literally brand it that way. 


After Stormy Daniels lost a recent lawsuit against Trump, he called her “Horseface.”


Not a nice term about people and things he doesn’t like.


But you know what when I looked at her, I could see what he saw.


And you know what, she will go down in the history books as Horseface. 


Similarly, with many other brands Trump has bestowed on others:


“Crooked Hillary (Clinton)”


“Failing New York Times”


“Crazy Joe (Biden)”


“Criminal Enterprise (Clinton Foundation)”


“Save Your Energy Rex (Tillerson)”


“Countries That Rip Us Off (NATO)”


“Worst Deal Ever (Iran Nuclear Deal)”


“Losers, Thugs (Islamic State)”


“Fake News (CNN)”


“Pocahontas (Elizabeth Warren)”


“Cryin Chuck (Schumer)”


“Will Make America Weak Again (Nancy Pelosi)”


“Crazy Rants (Maxine Waters)”


“Rocket Man (Kim Jong-Un)”


“Doing Many Bad Things Behind Our Back (Iran)”


Again, I’m not condoning name-calling of any kind.


And words certainly do hurt. 


However, Trump does seem to see things that are like, “Oh yeah!”


And once, he coins a term, it sticks!


Not that it’s right, but he has a genius to brand people and things.  


What he sees and what he calls it, just like a branding iron, will stick with them forever. 


Why?  Because a horse is a horse, especially once it gets called out. 😉


(Source Photo: Andy Blumenthal)

Anyone Have A Question About This Car?

Yeah, all I can say…

Anyone have a question about this car?


I am pretty sure this car is owned by Matthew Lesko, “The Question Mark Guy.”


Lesko was in a number of commercials and infomercials about asking him how to get free information and grant money from the government. 


He dresses and drives in question marks, and I’ve seen him a number of times around town. Frankly, it’s sort of hard to miss this guy!


His self promotion sort of makes you wonder, if you had to choose just one symbol to wear everywhere to represent you to the world–it could be a punctuation mark or anything else–what would that look like?  😉


(Source Photo: Andy Blumenthal)

What’s The Big Fascination?

From Victoria’s Secret to colorful art renditions, medieval metal, and cross-dressing on the neighborhood corner…


This does not seem to be about being angels, unchaste, or even “sexy-wexy “(as I think my mother-in-law calls it). 


So I really have to ask what is all the fascination about here?


Culturally, we seem to be a little OCD. 


If Martians visited us, I don’t think they would understand us at all.


Frankly, I’m not sure that I do either!  😉


(Source Photo: Andy Blumenthal)