Branding Israel

Please see my new article in The Times of Israel called, “Israel Rebranded.”

For decades, Palestinians terrorists have inflicted on Israelis: stabbings, shootings, vehicular rammings, suicide bombings, terror tunnels, missile attacks, and more. But aside from this overt, violent war of attrition, the Palestinians are simultaneously waging a full-blown “marketing war” against Israel for world opinion. In this war of words and propaganda, the Palestinians get rebranded and so does Israel.

Have faith in the redemption and stand up and speak out against the falsehoods and fake news, so that Israel can have its rightful place among nations and also be a “light unto the nations.”  😉

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Wine Makes Me Smile

What a great labeling of this bottle of wine. 


Just a big simple smiley face on it!


After I saw this bottle in the store, I just had to take a picture and also look this up on the internet. 


It’s part of the “SMILE” wine campaign from Lindeman’s Wines.


Apparently each limited edition bottle reminds you of something that we have to smile about: “family get-togethers,” “discovering new places,” and “randoms acts of kindness.”


Wow, I love this idea.  


Wine makes you smile, but so do these wonderful things in life. 


And it’s not just showing/associating the product with something positive (like beer and soda commercials always do), but it’s making the product itself smile at you!


I think this is a really smart marketing campaign.


Also, the cute smiley face on the bottle would make this the life of the party. 


Great job Lindemans–I’m smiling. 😉


(Source Photo: Andy Blumenthal)

Trump’s Uncanny Ability To Call A Horse A Horse

So President Trump has an uncanny ability to call something what it is and literally brand it that way. 


After Stormy Daniels lost a recent lawsuit against Trump, he called her “Horseface.”


Not a nice term about people and things he doesn’t like.


But you know what when I looked at her, I could see what he saw.


And you know what, she will go down in the history books as Horseface. 


Similarly, with many other brands Trump has bestowed on others:


“Crooked Hillary (Clinton)”


“Failing New York Times”


“Crazy Joe (Biden)”


“Criminal Enterprise (Clinton Foundation)”


“Save Your Energy Rex (Tillerson)”


“Countries That Rip Us Off (NATO)”


“Worst Deal Ever (Iran Nuclear Deal)”


“Losers, Thugs (Islamic State)”


“Fake News (CNN)”


“Pocahontas (Elizabeth Warren)”


“Cryin Chuck (Schumer)”


“Will Make America Weak Again (Nancy Pelosi)”


“Crazy Rants (Maxine Waters)”


“Rocket Man (Kim Jong-Un)”


“Doing Many Bad Things Behind Our Back (Iran)”


Again, I’m not condoning name-calling of any kind.


And words certainly do hurt. 


However, Trump does seem to see things that are like, “Oh yeah!”


And once, he coins a term, it sticks!


Not that it’s right, but he has a genius to brand people and things.  


What he sees and what he calls it, just like a branding iron, will stick with them forever. 


Why?  Because a horse is a horse, especially once it gets called out. 😉


(Source Photo: Andy Blumenthal)

Anyone Have A Question About This Car?

Yeah, all I can say…

Anyone have a question about this car?


I am pretty sure this car is owned by Matthew Lesko, “The Question Mark Guy.”


Lesko was in a number of commercials and infomercials about asking him how to get free information and grant money from the government. 


He dresses and drives in question marks, and I’ve seen him a number of times around town. Frankly, it’s sort of hard to miss this guy!


His self promotion sort of makes you wonder, if you had to choose just one symbol to wear everywhere to represent you to the world–it could be a punctuation mark or anything else–what would that look like?  😉


(Source Photo: Andy Blumenthal)

What’s The Big Fascination?

From Victoria’s Secret to colorful art renditions, medieval metal, and cross-dressing on the neighborhood corner…


This does not seem to be about being angels, unchaste, or even “sexy-wexy “(as I think my mother-in-law calls it). 


So I really have to ask what is all the fascination about here?


Culturally, we seem to be a little OCD. 


If Martians visited us, I don’t think they would understand us at all.


Frankly, I’m not sure that I do either!  😉


(Source Photo: Andy Blumenthal)

Pet Rock 2018

So when I saw this colored rock last evening, it made me think two things:


One, cool idea, looks nice and fun to make.


Two, it reminded me of the Pet Rocks in the 1970s that made millions (this one was hippie even though those back then weren’t actually even colored).


A business guy came up with the idea to sell smooth rocks from Mexico beach and market them as pets.


Yeah, they are so lovable and easy to care for!


It was one of the great branding and marketing events of the 20th century.


Who would think people would actually spend money on a plain dumb rock that you could basically pick up off the street?


But incredibly, putting the rock in a box with holes (so the rock could breath) and sitting it on a little stack of hay with an joke of instruction book for caring for your rock, SOLD. 


And in fact, over 1,500,000 rocks were sold at a pop of $4 each.


The guy became a millionaire and got rid of a truckload of worthless rocks.


Yes, “One man’s garbage is another man’s treasure!”


But surely this was getting a little ridiculous.


Hey, I’ll give you a nickle for the shinny painted rock in the photo here. 😉


(Source Photo: Andy Blumenthal)

Halloween DC Style

So Halloween in Washington, D.C. is no small deal.

I liked the new spooky Orange Fanta soda cans with the scary lady on it–it really stood out from all the others–Coke, Pepsi, etc.–that were otherwise so boring. 

Then there was this other lady riding the Metro in her Halloween outfit–anybody need a nurse?

Let’s just say she seems to have evoked some attention on the train. 

Even more than another women (lower left) holding 2 baby dolls slumped over backwards in a very unfortunate manner.

One more is Mr. Baywatch lifeguard here, and peering over his shoulder is someone with scary Zombie hallowed out black eyes and sharp growling teeth!

Finally, one of my wonderful colleagues told me about a Halloween party she went to with her male friend. 

I asked whether they dressed up. 

She said, “yeah,” and smiled.

So I asked, “What did you dress up as?”

Well this was a new one for me…

She was dressed up as the jelly side of the sandwich and he was the peanut butter side. 

What all this means for this zany holiday, I have no idea…but it’s a fun time of year that doesn’t go unnoticed by anyone. 😉

(Source Photos: Andy Blumenthal)