This was funny when a cab pulls up to the curb in Washington, D.C.
And some people walk out from the building and get in.
Call them and they will come.
It’s a black and deep orange vehicle.
On the side of the cab is the name, “Yellow Cab Company.”
Now why would you paint yourself a (fleet of) orange vehicle(s) and call yourself a yellow cab company?
At least back in New York City, taxis really were yellow–and they were really taxis and had a medallion to prove it!
These days, car ride services like Uber drive around with “U” sticker in the window, where the U is practically closed at the top.
And Lyft cars have that cute, but ridiculous mustache on the front grill.
Taxi services are desperate to get a brand that customers will recognize and want to call.
No more lifting you hand and index (or middle) finger on the street curb to hail one of a blizzard of cabbies racing down Main Street.
Now it push button easy to ride a yellow, blue, red, or orange cab–with or without mustache–anywhere you want to go.
But the more things change, the more they don’t stay the same—Next stop already is driverless cars. 😉
(Source Photo: Andy Blumenthal)