The Bottle Revolution


How many of you feel sort of disgusting every time you take out the trash with bottles and containers?


According to Earth911, only 27% of plastic and 25% of glass ends up getting recycled, with the majority ending up instead in landfills. 


This is one reason that I really like the new eco.bottles made by Ecologic, a sustainable (i.e. green) packaging company.


The containers are made of two parts:


– The inner plastic pouch that holds the liquid and snaps into the second part.
– The outer shell made of 100% recycled cardboard and newspaper (and in turn is 100% recycable again). 


These containers result is a net 70% plastic reduction!


Yet, they have the same strength and functionality of plastic containers, with comparable results in drop, ship, and moisture tests.


And companies like, Seventh Generation, a leader in sustaibable cleaning, paper, and personal care products have signed on and is using eco.bottles, and they have seen sales increase 19% with it. 


In a Bloomberg BusinessWeek (25 October 2012) article, the chief operating officer of The Winning Combination states: “The minute you look at it, you get it. This is a bottle that’s good for the planet.”


Like these eco.bottles, we need more of our decisions to be driven by what is good for us long-term, so this is not just a revolutionary green bottle, but perhaps a true sustainable evolution in our thinking and behaving all around. 

We Are Driven!

Riots

We are driven to do what?

Some of us to succeed and others, seemingly, to various destructive behaviors that thwart our success.

In the book, The Charge, by Brendon Burchard, he argues that we need to harness our drives to increase our success rate.

Burchard categorizes our drives into baseline and forward drives–and has 10 of them–almost like the Ten Commandments (Cs)–five in each area (or on each tablet).

Baseline drives are those which he says make us happy:
– Control
– Competence
– Congruence
– Caring
– Connection

Forward drives are those which help us evolve:
– Change
– Challenge
– Creative Expression
– Contribution
– Consciousness

Wonderful–10 C’s, all nicely packaged.

While I generally agree with these human drives, something is not satisfying about these–they seem academic, stale, and the fodder of a marketing brochure.

Where is the energy of humans to live, love, and laugh?

Where is the longing for spirituality, purpose, and meaning?

Where is the drive to do good and occasionally, to do what we know is wrong.

Where are the vices–the drives to conquer, to own and to hoard, to go crazy at times,?

Burchard has provided a very one-sided picture of human nature–maybe the side, we would rather acknowledge and focus on, but in ignoring human frailties and tendencies to veer off to the other extremes as well, he is missing an important point–and that is the human nature is a fundamental push and pull.

Yes, we are driven to happiness and evolution, and on one hand these drives manifest in the rosier side of human nature such as care and contribution, but on the other side, people drives to happiness and evolution may mean their taking what they want, when and how they want it, and to the exclusion of others who are competing with them in a world of limited resources.

It is nicer and easier to envision a world, like the Garden of Eden, where there is plenty for the few, and everything is provided and just a pull from the fruit tree away.

But in the real world, it is wiser to recognize that our happiness and evolution may mean someone else goes hungry tonight–sad, but true; and only when we are real, can we work to overcome this and to provide plenty for all–through safeguarding of basic freedoms and human rights for everyone.

Happiness and evolution can be different for the individual and society–for the individual, one’s gain may come at another loses (e.g. the stock market, competing for a spot in top-tier school, or beating out the competition for that plume Wall Street job), but for society, success means creating win-win situations where everyone can go to bed with a full stomach and knowing that they have a fair shot at opportunity tomorrow.

(Source Photo: here with attribution to Beacon Radio)

Human Evolution, Right Before Our Eyes

Watching how this toddler interacts with an iPad and is then frustrated by plain-old magazines is comical, but also a poignant commentary on our times.
Media that doesn’t move, drill down, pop up, connect us, and otherwise interact with the end-user is seen here as frustrating and dated.
This speaks volumes about where our children and grandchildren are headed with technology adoption and then hopefully “taking it to the next level” and the next!
At the same time, this obviously does not bode well for the legacy paper and magazine publishing industry.
It can be difficult to see things changing so dramatically before our very eyes, but with every doors that closes, there us another one that opens.
And so with technology and with life itself, “to everything there is a time and a purpose under the heaven.”