I took this photo of an ad for Milagro Tequila on the side of a tour bus in Washington, D.C.
Milagro (“Miracle”) is a company that prides itself on it’s collaboration with artists to create cool murals to advertise it’s liquor.
Tequila is made from the sweet, fruity, blue agave plant from northwest Mexico, hence the writing over the mural saying, “Agave Expressionism.”
It must be challenging to look out the windows of this tour bus covered in this very blue mural and messaging.
Why is this ad effective?
First, it is intense and exciting–the vibrant colors, the big mask with the bulging eyes, and the skulls with the green leafy stuff growing out of the head.
Second, it really is a work of art, and you wouldn’t expect to see this on a regular tour bus shlepping around town.
Third, the cultural contrast between the Mexican artistic expressionism and the rest of the comparatively humdrum city life is standout.
Fourth, after a long hard day at work, people are tired, thirsty, and ready for some fun–so this is a welcome message.
Overall, this has the creativity and connection with the people to hit the mark–pretty neat. 😉
(Source Photo: Andy Blumenthal)