Selling By Customer Stereotypes

Saw this displayed on the wall inside a Free People clothing store…


It categorizes their female shoppers into 4 types:


1. Candy (hearts): Sweet, girly, flirty, whimsy, and femme  


2. Ginger (cherries): Sexy, confident, edgy, attitude, and mysterious


3. Lou (baseball): Cool, tomboy, laid back, tough, minimal


4. Meadow (sunshine): Flowy, bohemian, embellished, pattern, worldly


So this is how they stereotype their customers “to be helpful”?


Interesting also that they don’t see that people can be complex with: multiple traits that cross categories or even in no category at all.


Moreover, people can have different sides to themselves and reflect these in different situations. 


Perhaps in an effort to market and sell more, what they’ve done is reduce people to these lowest common denominator of idiot categories.


And what makes this worse yet is that it seems to be based just on snap judgment of how someone looks coming into the store and all the biases that entails. 


How about we look at people a little more sophisticated than this and treat them as individuals, with real personalities, and not just as another empty label?  😉


(Credit Photo: Andy Blumenthal)

Bell-Bottom Style

Bell Bottoms
This is dedicated to my wife who loves bell-bottom pants. 



And truly there is something about bell-bottoms that just yells cool and sexy. 



The hour glass shape of the pants is timeless. 



The flair gives you flair. 



The white stringy bottom gives contrast with the blue jeans. 



Whoever wears these, you’re the automatic hit of the party.



Basically, your the Sonny and Cher on the 21st century, and presumably you can dance like John Travolta in Saturday Night Fever. 😉



(Source Photo: Andy Blumenthal)

Try That On!

Fitting Room
So we took my daughter to the Free People boutique store at the Mall. 



That brand has such a cool clothing style (although a little pricey)–everything is sort of hippyish, natural, eloquent, cool grunge, and feminine with lace, beads, frills, ruffles, and more. 



As we went through the store, we noticed the amazing fitting rooms with heavy tapestry-type curtains and these beautiful flowers hanging plentifully from the ceiling–ushering you to try out their clothes. 



My daughter ended up getting a nice bag there, but the clothing also looks amazing and fits perfectly with her fashion sense. 



It was interesting for me to learn that Free People was started by the same couple in the 1970’s that founded Urban Outfitters. 



Two retail success stories–but Free People is not only the cooler name, but the better clothing line. 



Be Free People!  😉



(Source Photo: Andy Blumenthal)