Sizzle Is Not Steak

There was an interesting quote in the Wall Street Journal the other day.


It was about how the stock brokers all too often hawked hot stocks to their unsuspecting and foolish clients:

You sold the sizzle, not the steak!


Wow, isn’t this all too often what happens with products and services in the marketplace?


People get you hyped up on all the excitement of something.


The latest and greatest widget or whatever. 


It’s gonna revolutionize the world!


Even when the thing itself may not be all that it’s cracked up to be.


Or in fact, it may be a complete dud!


But whatever sells goes, unfortunately, whether it’s right or wrong


Sizzle, sizzle, sizzle. 


Doesn’t that sizzle really make you want to buy the steak?


The Greater Fool Theory in full blossom. 😉


(Credit Photo: Andy Blumenthal)

Facebook Is Dead!

Facebook.jpeg

So folks, here is my absolutely contrarian prediction. 

Facebook Is Dead!

Who in their right mind would say something like that?


Facebook has 2 billions users! 


Well I am one of those users.


But even though I use it. 


I recognize that it is essentially useless and a waste of time. 


Yes, there are cute videos and messages and photos on there. 


But basically if you’re honest, it’s mostly a lot of garbage and time sink!


Twitter has a newsfeed purpose. 


Instagram has a photo sharing purpose. 


LinkedIn has a professional networking purpose. 


But Facebook is a glorious made-up fad!


I believe that people are getting tired of the:


– Meaningless, mind-numbing posts of what they had for breakfast today (and every other fart, literally). 


– Phony self-branding veneer as if everything is always perfect in their lives (look I’m on another vacation skydiving!)


– Virtual relationships rather than genuine friendships and real connections (I’m fiends with over 3,000 people!)


– The millions of empty slogans, political statements, and impersonal wishes to everyone for every occasion (have a really happy birthday!)


Frankly, I think that people are reaching the point of realization where they want more from the time they spend online.


– More depth of feelings


– More substance of thought


– More reality than superficiality. 


Yes, we all need some downtime too to mellow and just laugh a little, but I am fairly certain that the time people are putting into Facebook is not really meeting their true social networking needs. 


In the end, we will find out that Facebook is the epitome of the greatest fool theory–where everyone dumps their shit from the day, hoping that there is some greater fool who will superficially lopping it all up. 😉


(Source Graphic: Andy Blumenthal)