Smartphone or Kitty Litter

Smartphone
Interesting…Bloomberg Businessweek ran a special anniversary issue with a countdown of the 85 most disruptive ideas (in the last 85 years), and guess where they think the smartphone fell in that?



#78!!! 



Right up there with the white board (#82) and good ‘ol high frequency trading (#80).



But not as important as get this…the corporate campus (#77), the VCR (#74), Kitty Litter (#73), Singapore, literally–{Uh, and how about Israel?} (#71), bottled water (#56), High-fructose corn syrup (#48), Air Jordan sneakers (#45), Napster (#43), and junk bonds (#7).



They ranked the smartphone so low in disruption, even after giving it a two-page spread with no less than 32 “things the smartphone killed” and they probably missed a few hundred!



There is no need to list everything the smartphone does for you, because you use these functions every moment of every day



To most people now, the smartphone is one of their most prized possessions and they don’t go anywhere without it and rarely do you see anyone not “on it.” (Uh, I know more than a few people who even dropped them in the toilet!)



Honestly, Businessweek…I think you missed the significance of the smartphone big time. 



Yeah maybe Starbucks (#68) and the Pill (#9) are competitors, but not as important or disruptive as Kitty Litter…shame on you!  😉



(Source Photo: here with attribution to Lonely Bob)