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Category Archives: Logo

Cabs R Colorblind

Posted on May 27, 2016 by Andy (Avraham) Blumenthal

Yelow Cab

This was funny when a cab pulls up to the curb in Washington, D.C. 


And some people walk out from the building and get in. 


Call them and they will come.


It’s a black and deep orange vehicle. 


On the side of the cab is the name, “Yellow Cab Company.”


Now why would you paint yourself a (fleet of) orange vehicle(s) and call yourself a yellow cab company?


At least back in New York City, taxis really were yellow–and they were really taxis and had a medallion to prove it!


These days, car ride services like Uber drive around with “U” sticker in the window, where the U is practically closed at the top. 


And Lyft cars have that cute, but ridiculous mustache on the front grill.  


Taxi services are desperate to get a brand that customers will recognize and want to call. 


No more lifting you hand and index (or middle) finger on the street curb to hail one of a blizzard of cabbies racing down Main Street.


Now it push button easy to ride a yellow, blue, red, or orange cab–with or without mustache–anywhere you want to go.


But the more things change, the more they don’t stay the same—Next stop already is driverless cars. 😉


(Source Photo: Andy Blumenthal)

Posted in Apps, Branding, Cab, Change, Colorblind, Competition, Driverless Cars, Evolution, Image, Licensed, Logo, Lyft, Marketing, Medallion, Mustache, New York City, Taxi, Transportation, Uber, Uncategorized, Washington D.C., Yellow | Leave a comment

Design Is Cool

Posted on February 3, 2015 by Andy (Avraham) Blumenthal

Design 2
I took this photo of this Design logo on the side of a bag this guy was carrying. 



It is from the Cooper-Hewitt National Design Museum in NYC (and if I am ever back in town there, I’d like to go there).



I like this logo a lot…everything from DE*SIGN to all the descriptions of design and why it’s so important to us.



– “Design is art people use.” (Design is artisitic and creative)



– “Design is communication.” (A picture is worth a thousand words)



– “Design is the stuff around us.” (It’s practical and functional)



– “Design is a verb.” (Design is something we do from coming up with the concept to creating the end product)



– “Design is systems.” (Design is how we format and package and is integral to making the content easy to use and come alive)



– “Design is a way of thinking.” (Design is big-picture thinking that connects the dots)



– “Design is problem-solving.” (Design uses visualization to understand and think through process and problems). 



A good designer is invaluable and design is absolutely cool. 😉



(Source Photo: Andy Blumenthal)

Posted in Art, Beauty, Big Picture, Cmmunications Management, Connect the Dots, Cool, Creativity, Design, Format, Functional, Information Visualization, Logo, Packaging, Photo, Process, Use-centric | Leave a comment

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