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Category Archives: Lyft

Cabs R Colorblind

Posted on May 27, 2016 by Andy (Avraham) Blumenthal

Yelow Cab

This was funny when a cab pulls up to the curb in Washington, D.C. 


And some people walk out from the building and get in. 


Call them and they will come.


It’s a black and deep orange vehicle. 


On the side of the cab is the name, “Yellow Cab Company.”


Now why would you paint yourself a (fleet of) orange vehicle(s) and call yourself a yellow cab company?


At least back in New York City, taxis really were yellow–and they were really taxis and had a medallion to prove it!


These days, car ride services like Uber drive around with “U” sticker in the window, where the U is practically closed at the top. 


And Lyft cars have that cute, but ridiculous mustache on the front grill.  


Taxi services are desperate to get a brand that customers will recognize and want to call. 


No more lifting you hand and index (or middle) finger on the street curb to hail one of a blizzard of cabbies racing down Main Street.


Now it push button easy to ride a yellow, blue, red, or orange cab–with or without mustache–anywhere you want to go.


But the more things change, the more they don’t stay the same—Next stop already is driverless cars. 😉


(Source Photo: Andy Blumenthal)

Posted in Apps, Branding, Cab, Change, Colorblind, Competition, Driverless Cars, Evolution, Image, Licensed, Logo, Lyft, Marketing, Medallion, Mustache, New York City, Taxi, Transportation, Uber, Uncategorized, Washington D.C., Yellow | Leave a comment

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