Holiday SHOULD BE Giving To Children’s Hospital

Thought this was a pretty good display with the Three Bears for holiday donations for Children’s National Hospital. 


While it gets your attention (who sees three pink bears lite up on the street at night?), asking people with a small impersonal sign on the floor to remember to login and make the donation later isn’t very effective. 


People act on the spot, especially when it’s an emotional appeal for charity for sick children that need help.  


The children deserve for there to be a way for would be donors to actually give on the spot–where they can swipe or tap their credit card, write a check, or drop some money in for giving. 


Later, later, later…and unfortunately, it may never happen for the Children. 


Come on–it’s the new roaring 2020s–we can create some urgency and convenience and do better than this!  😉


(Credit Photo: Andy Blumenthal)

When Do We Get The Replicators

Good advertisement piece for a 3D Printing Class. 


Not sure that we’re nearly there yet in terms of the Star Trek vision for the Replicators that could make food and other items on demand. 


But things are slowly taking shape. 


Someone wake me up when I can order up a pizza from this thing.  😉


(Credit Photo: Andy Blumenthal)

Branding Israel

Please see my new article in The Times of Israel called, “Israel Rebranded.”

For decades, Palestinians terrorists have inflicted on Israelis: stabbings, shootings, vehicular rammings, suicide bombings, terror tunnels, missile attacks, and more. But aside from this overt, violent war of attrition, the Palestinians are simultaneously waging a full-blown “marketing war” against Israel for world opinion. In this war of words and propaganda, the Palestinians get rebranded and so does Israel.

Have faith in the redemption and stand up and speak out against the falsehoods and fake news, so that Israel can have its rightful place among nations and also be a “light unto the nations.”  😉

Advertising Platforms As A REAL Business Model?

So I read in the Wall Street Journal yesterday that 3 major technology companies get over 80% of their revenue from advertising:

These companies and their percentage of advertising revenue are:

Facebook – 98.3%

Twitter — 86.4%

Alphabet (Google) — 86%

It’s a wonderful thing how advertising pays for the wonderful free Internet services. 

Looking back to when I was a kid, I guess that how we got all those marvelous TV shows without having to pay for a cable subscription. 

But what I always wonder in the back of my mind is whether collecting advertising dollars is a REAL business. 

Yeah, sure these companies are mammoth and have made themselves and their shareholders gazillions of dollars.  

But somewhere I keep telling myself this doesn’t quite add up. 

If you make something of value then someone is willing to pay for it. 

If it doesn’t have value then you have to give it away for free. 

If facebook or twitter actually charged money for their service, I can’t imagine anyone would actually pay squat for it.  

Google is another story, but if they started to charge, you’d just go to a service like Explorer or Safari that doesn’t.

So if the only way to provide the service is to shove advertising down your customer’s throats, again I have to ask is that really a business. 

If I can’t see how a company can sell something based on the VALUE they are providing, honestly it’s not something that I can really get myself behind. 

Out of the three companies–Google is perhaps the only one that I can see as a real something. 

As for Facebook and Twitter, despite the Presidential tweets and Russian interference in our elections, I don’t see the underlying greatness. 

Maybe I am way wrong, but if you don’t want to pay for it then what the heck is it really worth! 😉

(Source Photo: Andy Blumenthal)

Sushi Socks Dating

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So this is a novel way to sell socks.


Roll them up and package them like a sushi roll. 


Socks are the colors and textures of various fish.


Not sure why anyone would want socks that mimic sushi…


Unless of course, you feet stink like raw fish!


My wife knows this true story about this one girl that I dated before I met her, and she came over to my parents house and was waiting for me. 


When I got there, she was sitting on the couch and her shoes were off. 


It was after a long day at work apparently, and her feet smelled worse than any fish I could imagine. 


Literally, I think I could’ve passed out right there on the floor. 


Date was over and quick, and I never forget those sushi feet. 😉


(Source Photo: Andy Blumenthal)

Equality Is Human Rights

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I was most impressed recently with the organization (including the marketing and branding) behind the LGBT movement. 


The new bumper sticker with the yellow equal (=) sign.


The people on the street in yellow “Equality” t-shirts wanting to talk and promote themselves.


The tablet computers they are carrying equipped with slide presentation on equal rights (and their association with the larger issue on their website for human rights).  


The on-the-spot electronic sign up for either monthly donations and/or petition for the Equality Act to amend the Civil Rights Act to include sexual orientation. 


Religious beliefs aside, and as long as you don’t hurt others, people are people and should not be discriminated against. 


All people should be treated fairly and protected from disparate or unfair treatment, bullying or worse. 

Equality really is human rights. 😉


(Source Photos: Andy Blumenthal)