>Innovation Goes Both Ways

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A soldier with an iPod mounted on his wrist takes aim with his assault rifle

http://www.independent.co.uk/news/world/middle-east/iphones-in-iraq-ndash-the-us-armys-new-weapon-1682655.html

It used to be the military technology often found application in the consumer world (like the development of the Internet from DARPA). Now, consumer technology is being used in battlefield theatre (for example, iPods and iPhones).

Enterprise architecture is being turned upside down in terms of the traditional migration path of technological innovation.

Perhaps, the practice of applying technological innovation to other areas regardless of from where they originate is the best model of them all!

In this way, we share and match the best and brightest ideas and product designs to new areas of applicability, opening up more uses and markets for successful product launches.