Advertising Platforms As A REAL Business Model?

So I read in the Wall Street Journal yesterday that 3 major technology companies get over 80% of their revenue from advertising:

These companies and their percentage of advertising revenue are:

Facebook – 98.3%

Twitter — 86.4%

Alphabet (Google) — 86%

It’s a wonderful thing how advertising pays for the wonderful free Internet services. 

Looking back to when I was a kid, I guess that how we got all those marvelous TV shows without having to pay for a cable subscription. 

But what I always wonder in the back of my mind is whether collecting advertising dollars is a REAL business. 

Yeah, sure these companies are mammoth and have made themselves and their shareholders gazillions of dollars.  

But somewhere I keep telling myself this doesn’t quite add up. 

If you make something of value then someone is willing to pay for it. 

If it doesn’t have value then you have to give it away for free. 

If facebook or twitter actually charged money for their service, I can’t imagine anyone would actually pay squat for it.  

Google is another story, but if they started to charge, you’d just go to a service like Explorer or Safari that doesn’t.

So if the only way to provide the service is to shove advertising down your customer’s throats, again I have to ask is that really a business. 

If I can’t see how a company can sell something based on the VALUE they are providing, honestly it’s not something that I can really get myself behind. 

Out of the three companies–Google is perhaps the only one that I can see as a real something. 

As for Facebook and Twitter, despite the Presidential tweets and Russian interference in our elections, I don’t see the underlying greatness. 

Maybe I am way wrong, but if you don’t want to pay for it then what the heck is it really worth! 😉

(Source Photo: Andy Blumenthal)

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Bills, Health, and Purpose

So I wanted to share some wisdom from one of my best friends. 


He was telling me about some of life’s stresses at work, home, etc., and he said even though every looks forward to retirement “one day,” the problems don’t go away. 


He mentioned some examples of people he knows that retired relatively young and with a pension.


Nevertheless, he said:

They still worry about bills, about health, and mostly about purpose!


And even though they don’t have the day-to-day grind in the office, he said:

Their own stress is as real to them as mine is to me.


I couldn’t help reflecting on his words and thinking how smart this was. 


No one has it all!


Everyone is this world has fears, worries, and problems. 


And you know what?  It’s okay.  


Life is about us confronting what seems unconfrontable and becoming better human beings because we did. 😉


(Source Photo: Andy Blumenthal)

The Window and The Mirror

Thought this was a wonderful story on our perspectives in life. 


And how money can corrupt our vision of what is truly important. 


This is the story:


A rich man became ill. 


He looked out the window and saw his old friend who was a poor man. 


The rich, sick man invited the poor man, his friend into his house.


After talking awhile, the rich man asked the poor man to tell him what he sees. 


The poor man told the rich man to go over to the window and asked:

What do you see?


The rich man said:

I see men, women and children in the street. 


Then the poor man took the rich man over the mirror and asked him:

Now what do you see?


The rich man taken aback for a moment, said:

I see myself.


The poor man says:

Ah, that is the difference. Both the window and the mirror are both made out of glass. But when you look into them, you see different things. The window is just plain glass.  But the mirror is glass covered in silver. When we look through just the glass, we see others!  But when we look through the glass tainted with a coating of silver (i.e. money), we only see ourselves.


Wow! Think about it a moment. Shabbat Shalom!  😉


(Story adapted from Bishvil Ha-Ivrit)


(Source Photo: Andy Blumenthal)

It’s Not Really Yours

You can’t live without money, but you can’t just live for money. 


Didn’t someone say, “Money is the root of all evil.”


Of course, it’s not money itself that is bad, but the greed for it, and the use and hoarding of it for selfish purposes. 


On this topic, my daughter sent me this interesting story:

One business tycoon in China passed away. 
His widow, was left with $1.9 billion in the bank, and married his chauffeur.
His chauffeur said: “All the while, I thought I was working for my boss… it is only now, that I realize that my boss was all the time, working for me!”

We can have all the money in the world, but it’s never really ours. 


It all belongs to G-d, as does our entire life. 


He decides what we have or don’t have (any longer). 


We need to realize that life is ephemeral and all material things are given to us just for the time being. 


We should be generous with whatever bounty that G-d has given to us, because in the end that is all that is truly lasting. 


(Source Photo: Andy Blumenthal)

Shabbat Shalom and Good Luck On The Jackpot

Please see my new article in The Times of Israel, called “Shabbat Shalom and Good luck on The Jackpot.”

So the Mega Millions jackpot is up to an astonishing $1.6B! This is the largest lottery in U.S. history. Instantly you become one of the richest people in the world. At the kiddush after shul today, it didn’t take long for the conversation to hit on the upcoming lottery drawing. 

Read about it–it was funny! 😉


(Source Graphic: Andy Blumenthal)

Why Can’t People Be Genuine

Why all the phonies, users, shysters, and scammers out there?


It starts perhaps with that big, warm smile.


Maybe a handshake and hug. 


Perhaps, you even get a kiss or two (it’s cultural, I think, LOL).


Colleagues, friends, you’re just like family.


Sometimes it’s real and you truly found something valuable in your life.


There are good people of soul and conscience out there. 


But other times it’s an act, a sham, deception, you’re the fool. 


The other person wants something–cash, control, connections.

Oh by the way, can I ask you for just a “little” favor?

You wouldn’t mind if…?

Just do XYZ for me, I got your back. 

I see you know so and so, would you introduce me?

I have a great investment opportunity for you, let me tell you all about it.

Sure it’s okay and actually wonderful in a real relationship for people to be there for each other and help each others…“that’s what [real] friends are for!”


The problem is where the friendship is only about the ask for the benefit of the other and no care for you as a person. 


Then the smile isn’t a genuine collegial or friendship one of happiness and outreach. but rather it’s upside down to get you to do something legit or illegit for the person pressing their lips up and out into that smile you already know is all about the ask. 😉


(Source Photo: Andy Blumenthal)

Pet Rock 2018

So when I saw this colored rock last evening, it made me think two things:


One, cool idea, looks nice and fun to make.


Two, it reminded me of the Pet Rocks in the 1970s that made millions (this one was hippie even though those back then weren’t actually even colored).


A business guy came up with the idea to sell smooth rocks from Mexico beach and market them as pets.


Yeah, they are so lovable and easy to care for!


It was one of the great branding and marketing events of the 20th century.


Who would think people would actually spend money on a plain dumb rock that you could basically pick up off the street?


But incredibly, putting the rock in a box with holes (so the rock could breath) and sitting it on a little stack of hay with an joke of instruction book for caring for your rock, SOLD. 


And in fact, over 1,500,000 rocks were sold at a pop of $4 each.


The guy became a millionaire and got rid of a truckload of worthless rocks.


Yes, “One man’s garbage is another man’s treasure!”


But surely this was getting a little ridiculous.


Hey, I’ll give you a nickle for the shinny painted rock in the photo here. 😉


(Source Photo: Andy Blumenthal)