Getting The Biggest Bang For The Buck

So I had the opportunity to sit in on a colleague teaching a class in Performance Improvement. 


One tool that I really liked from the class was the Impact-Effort Matrix. 


To determine project worth doing, the matrix has the:


Impacts (Vertical) – Improved customer satisfaction, quality, delivery time, etc.


Effort (Horizontal) – Money, Time, etc. 


The best bang for the buck are the projects in upper left (“Quick Wins”) that have a high impact or return for not a lot of effort. 


In contract, the projects that are the least desirable are in the lower right (“Thankless Tasks”) that have a low impact or return but come at a high cost or lot of effort. 


This is simple to do and understand and yet really helps to prioritize projects and find the best choices among them. 😉


(Source Graphic: Andy Blumenthal)

“Shock And Awe” Project Management

So this is a new type of project management and it can be very effective. 


It’s called (my name): 

Shock and Awe Project Management


This technique is similar to the military doctrine of shock and awe that uses speed and overwhelming power to dominate the battlefield and vanquish the enemy.


In project management too, there are often naysayers, Debbie Downers, resisters, excuse makers, and people that lay down obstacle after obstacle to progress. 


This invariably derails projects and causes them to fall behind schedule, go over budget, experience scope creep, not meet the genuine user requirements, and ultimately fail!


However, if you manage the project with “shock and awe” and set aggressive timelines, assign substantial and very good resources, and move the project full speed ahead, then you can similarly create a momentum to the project that enables it to overcome the “enemies of the progress” (i.e. those that don’t really want it to succeed or are too busying covering their own a*ses).


This approach is not advocating speed at the expense of quality nor is it calling for cutting corners or riding roughshod over people, but rather to the contrary, it calls for techniques similar to the military of moving with absolute focus, determination, efficiency, collaboration, synchronization, and overwhelming “project power” to ensure it’s success. 

Projects, like battles, can be “won” by putting the right resources on the field and moving them to get quick wins in rapid succession (where the enemies of progress don’t stand a real fight) so that the projects get not only completed on time and within budget, but most importantly to real stakeholder satisfaction and the organization’s success. 


(Source Photo: here with attribution to AlexVan)