So for those of you who thought the cloud only pays if your a consumer of technology who is looking for scalability and flexible pricing models, think again.
Bloomberg has an interesting article on how Adobe is growing their revenue by billions switching their apps to to the cloud.
Instead of customers paying a one time purchase price for Creative Suite or Acrobat, now customers must pay for Creative Cloud or Document Cloud subscription fees that may sound small in the beginning, but really add up over time.
And more than that, Adobe doesn’t have to worry about wowing customers with the next upgrade in order to get them to make another purchase, because as long as their products are competitive, the customers will keep paying their subscriptions fees money month after money month.
What’s better than making a sale to a customer? Selling to them in a cloud subscription model that keeps paying and paying and paying.
No wonder it’s better to have your head and technology in the cloud–it’s a true rainmaker! 😉
(Source Photo: Andy Blumenthal)