Selling CRAP

I just thought this was an interesting acronym that Amazon uses for selling unprofitable knick knacks.


They call it:

CRAP


It stands for:


Can’t Realize A Profit. 


Sometimes, you see people buying stuff, lots of stuff, and it’s not important–often, it’s all a lot of junk. 


But they like to shop–bordering on shopsholics’ compulsion. 


Maybe they don’t even have a lot of money for this stuff.


However, just the act of buying it–of having some control in their lives and some freedom of the purse–makes them feel good and buy and hoard more and more things. 


Likely it ends up in Goodwill, recyclables, the attic, or the trash. 


Is it crap?


Well you can’t make realize a profit on it. 😉


(Source Photo: Andy Blumenthal)

Tag Lines Deliver

Ouch!  How is that for a tag line?

Unlike Your Boyfriend, We Deliver.


That certainly has a sharp bite to it, but you know what?  It works. 


Witty, funny, and maybe even true. 


It’s the old adage that “sex sells.”


That’s a delivery service that I’m sure many would nod their heads to. 😉


(Source Photo: Andy Blumenthal)

Black Thursday For Shopaholics

So Black Friday Shopping extravaganza that used to happen the day after Thanksgiving has now turned into Black Thursday mega-shopping on Thanksgiving Thursday.

The huge Sawgrass Mills Mall in Sunrise, Florida is open 10 AM to 1 AM!


The mall was packed with people and the deals were pretty fantastic.  


Under Armour was 50% off!


True Religion was buy 1 get 1 free!


Almost every store seemed to be 1/2 price off already reduced prices.


What I liked in this video I took here was the WOW! display around the entire entrance to this Century 21 apparel store.


Watch the whole thing…it is really cool what they did with this frontage real estate for this store. 


Great job on the marketing and very inviting!


So lots of compulsive shopping, but not so much turkey today. 😉


(Source video: Andy Blumenthal)

Wine Makes Me Smile

What a great labeling of this bottle of wine. 


Just a big simple smiley face on it!


After I saw this bottle in the store, I just had to take a picture and also look this up on the internet. 


It’s part of the “SMILE” wine campaign from Lindeman’s Wines.


Apparently each limited edition bottle reminds you of something that we have to smile about: “family get-togethers,” “discovering new places,” and “randoms acts of kindness.”


Wow, I love this idea.  


Wine makes you smile, but so do these wonderful things in life. 


And it’s not just showing/associating the product with something positive (like beer and soda commercials always do), but it’s making the product itself smile at you!


I think this is a really smart marketing campaign.


Also, the cute smiley face on the bottle would make this the life of the party. 


Great job Lindemans–I’m smiling. 😉


(Source Photo: Andy Blumenthal)

Anyone Have A Question About This Car?

Yeah, all I can say…

Anyone have a question about this car?


I am pretty sure this car is owned by Matthew Lesko, “The Question Mark Guy.”


Lesko was in a number of commercials and infomercials about asking him how to get free information and grant money from the government. 


He dresses and drives in question marks, and I’ve seen him a number of times around town. Frankly, it’s sort of hard to miss this guy!


His self promotion sort of makes you wonder, if you had to choose just one symbol to wear everywhere to represent you to the world–it could be a punctuation mark or anything else–what would that look like?  😉


(Source Photo: Andy Blumenthal)

Pet Rock 2018

So when I saw this colored rock last evening, it made me think two things:


One, cool idea, looks nice and fun to make.


Two, it reminded me of the Pet Rocks in the 1970s that made millions (this one was hippie even though those back then weren’t actually even colored).


A business guy came up with the idea to sell smooth rocks from Mexico beach and market them as pets.


Yeah, they are so lovable and easy to care for!


It was one of the great branding and marketing events of the 20th century.


Who would think people would actually spend money on a plain dumb rock that you could basically pick up off the street?


But incredibly, putting the rock in a box with holes (so the rock could breath) and sitting it on a little stack of hay with an joke of instruction book for caring for your rock, SOLD. 


And in fact, over 1,500,000 rocks were sold at a pop of $4 each.


The guy became a millionaire and got rid of a truckload of worthless rocks.


Yes, “One man’s garbage is another man’s treasure!”


But surely this was getting a little ridiculous.


Hey, I’ll give you a nickle for the shinny painted rock in the photo here. 😉


(Source Photo: Andy Blumenthal)

Dumb Socks

So have you ever gone to the shoe store, but you forgot to wear socks. 


Well, this is what you get to try-on shoes.


These absolutely crappy, thin, brownish wades of disposable nylon socks. 


How completely unappealing–especially piled up like this and looking like they are getting reused again and again. 


The try-on socks look shitty, feel shitty, and don’t help you try-on anything, because they aren’t the same density or texture as regular socks. 


Talk about penny wise and dollar foolish–if the store won’t even invest in a proper pair of socks for their customers, then how much do they value their business? 


How about an intelligent shoe store with a little class that actually has some real pairs of socks for their customers, and when you’re done they send them out to the cleaners or maybe even let you keep the pair if you buy the shoes!  😉


(Source Photo: Andy Blumenthal)

Valentine’s Day Fashion Wow!

Now, how perfect is this guy’s suit?


I can’t imagine who would make such a thing, but WOW!


This guy is a walking Mr. Charming. 


Forget the sales job in the jewelry store, I would put him right on the “The Bachelor” season whatever. 


Who isn’t going to fall in love with this guy?  

“Matchmaker matchmaker make me a match.
Find me a find.
Catch me a catch.”

Love wins over hate…


Happy Valentine’s Day!  😉


(Source Photo: Andy Blumenthal)

It’s Just Bling

Crystal Kids.jpegSo sitting in synagogue today, my friend Jacob said something very interesting to me.


He was talking about some very wealthy people with multi-millions and even billions. 


And then he says, you know what the difference is between the rich and everyone else:

“Nothing!”


I asked him what he meant by this.


Then he starts listing off to me like this:

“Well, they live in a home, and you live in a home.
They drive a car, and you drive a car.
They eat food and you eat food.”

And it was amazing how smart his words were, and it hit me how right he was. 


It’s all sort of just in our minds.


Their homes are bigger and nicer; their cars are more luxurious and fancier; their food is better and tastier…but what difference is any of that really.


We both have a roof over our heads to protect us from the elements and a nice place to sleep. 


We both have a car that gets us from here to there and back again. 


We both have food and drink to fill our bellies and nourish us. 


Isn’t the rest just a bunch of bling?


It’s branding and marketing and the sense of luxury that some are better and have more than others. 


But beyond the essentials, we really don’t need any of that!


What we do need is our relationships–people we care about and love and who love us. 


The ability to have a deep impact on others. 


To influence them and make a difference in their lives–in what they do and how they treat others. 


The ability to help people and society. 


The bling is just bling. 


The ability to love and influence that is true wealth. 😉


(Source Photo: Andy Blumenthal)

Beautiful Summer Fruit

Summer Fruit.jpeg

Wow, how beautiful an array of colorful summer fruit. 


Saw this at Balducci’s (classy store). 


Watermelon, cantalope, pineapple, and mango.


Sliced and all nicely packaged up together ready to eat.


Looks yum!


Amazing what G-d creates. 


And he bestows on man the ability to put the finishing touches. 


Thank you Oh L-rd, who gives us the delicious and beautiful fruit of the tree.

Yes, it’s an unusual blog for Tisha B’Av–maybe I’m craving the food. 😉


(Source Photo: Andy Blumenthal)