Ever since 9-11, there has been acute concern about preventing “the next” big attack on our nation.
Ever since 9-11, there has been acute concern about preventing “the next” big attack on our nation.
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eHarmony and Match.com and other matchmaking sites are all the rage on the single scene with recommended partners for people being done by computer algorithm.
Now this concept of matching of people is going beyond people’s love lives and into the world of business.
CIO Magazine (1 Nov. 2010) reports in an article called “Call Center Matchmaking: Analytics pair customers with the right agents for better service” that companies are using similar technology to match customers and call centers reps in order to get higher satisfaction ratings and increased retention rates—and it’s working!
Since implementing the IBM system called Real-Time Analytics Matching Platform (RAMP), for example, Assurant has increased customer retention rates by 190 percent.
Other companies have been doing customer matching on a more elementary level for some time—for example, financial service firms route calls from high-net worth or high-balance customers to “premier agents.” Similarly, calls made at certain time are “routed to Boise instead of Bangalore.”
With computer systems like RAMP, there is a recognition that customers can do better by being matched with specific customer service representatives and that we can use business analytics to examine a host of data variables from sex and age to persistence in calling to match a customer to “the right” representative to handle their issues.
Based on success rates, computers have been shown to perform sophisticated business and data analysis, and to successfully match people for more successful business (and life) transactions.
If we can successfully pair people for love and for customer service, it makes me wonder what’s next (maybe happening already)? For example, will we pair people to “the right”:
In essence, as the “bar is raised” in a highly global and competitive environment, will we be pushed to seek to maximize our potential for success interaction with others—for developing high-performance and highly profitable interactions—by pairing exclusively with those that “screen” positive for us?
With genetic testing already being used to screen for babies that people want—like an order at Burger King—“hold the pickle, hold the lettuce, special orders don’t upset us…”—we are already well on our way to “special ordering” the people in our lives.
Companies have also started to use intelligence and personality tests to weed out applicants, and the use of personality tests like Myers Briggs is already being employed for better understanding each other and working together.
However crude all this may be, it is essentially a high-tech way of trying to optimize our performance. The question is can we use technology to enhance personal interactions and elevate performance without subjecting people to undue bias, criticism, and violation of their privacy? This is a very slippery slope indeed.
Another potential problem with computer matching is that when we rely on computers to “tell us” when we have a good match, we are potentially missing potential opportunities for matches with others that cannot be easily quantified or summed up by a computer algorithm? As they say, for some “two birds of a feather flock together” and for others “opposite attract”—we shouldn’t limit ourselves to any creative, positive possibilities in relationships.
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Topgrading is a best practice for hiring top performers, developed by Dr. Bradford Smart, and used by many leading companies.
According to Dr. Smart—managers have only a 25% success rate in hiring star performers:
Smart blames this on ineffective hiring techniques—resumes, traditional competency/behavioral interviews, and candidate selected references—where candidates can provide incomplete information, play up accomplishments, downplay negatives, and deceive interviewers.
Instead, Smart’s practice of Topgrading calls for a much more thorough screening process and therefore one that yields up to 90% success rates; the techniques used include:
Topgrading also calls for Tandem interviewing—using 2 interviewers at a time. Again, the idea is to be thorough and thereby more careful in the hiring process to yield better results.
While I certainly agree with improving our hiring competencies and doing everything we can to hire the “best and brightest,” I think the premise of having everyone be an A player, all the time, is really more than a little naïve.
People are not things, like gems or coins that you trade and collect and see who has the shiniest, most valuable collection. Rather, people are human beings, and they come to work, as they do to all aspects of their lives, imperfect.
While I understand that Smart means by A player is not someone who is perfect, but “one who qualifies among the top 10 percent of those available,” and that we should of course strive to hire the top qualified available people for all our positions, I also believe that people come in all shapes and sizes and finding top quality is not a one size fits all (i.e. like a caste system), rather we need to find and match the right person to the right job.
Many will say, that prior successful behavior is the key determinate to future success, however, if your not failing, your probably not trying hard enough—so I think we need to look at people as a composite of who they are, what they’ve done, what their potential is, where do their interests lie, is it a god fit, and so on. It’s more than just are they “top 10” (grades, schools, appraisals, etc.). Remember the movie Rocky, he didn’t start out a top 10, but ended up the world champion.
In the end, we are all a lot more than our career histories and reference checks, and timing and fit have a huge impact on whether we are successful in a particular endeavor.
I know that I have certainly seen top performers from one job “fall on their face” in another job that was just wrong for them, and vice versa, people who failed miserably in one job (due to a misfit in culture, organization, boss, duties, etc.), thrive when they are in a better suited opportunity.
So Topgrading’s scientific approach to hiring has the potential of missing the finer point that people are complex organisms. The quantifiable approach is helpful, but only when coupled with qualitatively looking at the fit being the particular organization, job, person, place, and time.
Moreover, in searching only for the A players, Topgrading has the potential to perpetuate the way of thinking that we must only look for those who are robotic, conformists that get the best grades and appraisals, rather than breaking the mold and looking for those that are non-conformist, innovative, and put everything into question. Who will reward someone like that? Not everyone. So in some cases, it may actually be the A players that are the worst players—it actually depends on the situation.
In summary, I would say yes, Topgrade to do due diligence as a leader and manager in looking for and hiring the best talent, but recognize that people have ups and downs—sometimes due to the job, sometimes due to factors completely outside the job, and sometimes its their own undoing—but don’t expect that every one you hire will be perfect, are you?