Alert, Alert, And More Alerts

Alert, Alert, And More Alerts

No this is not an alert, but some strategic thinking about alerts.

As a kid, we get our first alerts usually from the fire alarm going off in school and practicing the buddy system and safely evacuating.

As adults, we are used to get so many types of alerts:

– Homeland Security threat alerts
– Breaking news alerts
– Emergency/Disaster alerts
– Severe weather alerts
– Smog alerts
– Transportation delay alerts
– Accident alerts
– Fraud alerts
– Economic and financial alerts
– Amber missing child alerts
– Internet security alerts
– Power loss alerts
– Home or business intruder alerts
– Fire alerts
– Carbon Monoxide alerts
– Medical/health alerts
– Chemical spill alerts
– Product safety or recall alerts
– Unsafe drinking water alerts
– Active shooter alerts
– Work closure alerts
– Parking garage alerts
– Dangerous marine life alerts
– Dangerous current or undertow alerts
– Air raid siren alerts
– Solar eclipse alerts
– Meteorite or falling space debris alerts
– Special sale or promotional event alerts

With the arrival of highly successful, mass social media applications like Twitter, we have alerts aggregated for us and listed chronologically as things are happening real-time.

The brilliance of the current Twitter-type alerting is that we can sign up to follow whatever alerts we are interested in and then have a streaming feed of them.

The alerts are short–up to 140 characters–so you can quickly see the essence of what is happening or ignore what is irrelevant to you.

When more space is needed to explain the details behind an alert, typically a (shortened) URL is included, which if you click on it takes you to a more in depth explanation of the event or item.

So alerts are a terrific balance between short, attention grabbing headlines and links to more detail, as needed.

What is also great about the current alerting mechanism is that you can provide concise alert information, including:

– Message source (for ensuring reliability)
– Guidance (for providing immediate instruction on response).
– Hazard (for specifying the type of incident)
– Location (for identifying geographic or mapping locality)
– Date/time (for implications as to its currency)
– Importance (for determining severity such as catastrophic, critical, etc.)

While we remain ever, hyper-vigilant, we need to be careful not to become anxiety-ridden, or at some point, simply learn to tune it all out, so we can actually live life and get stuff done.

It’s good to know what’s going on out there, but can too much information ever become a bad thing? 😉

(Source Photo: Andy Blumenthal)

Be Careful What You Point That At

Qr_code

By now many of you may or may not have pointed your smartphones at a QR (“Quick Response”) code to get more information on products, places, events, and so forth.

 

A QR code is a barcode that that generally contains alphanumeric information and takes you to a website when you read the QR code with your smartphone (i.e. by taking a picture of it with a QR reader app).

 

QR codes remind me of the barcodes in the store at the checkout line, but QR codes look more like a squared-off roschach test compared to the barcodes on items you purchase which are rectangular straight lines from top to bottom.

 

By reading the QR code, you don’t have to remember or type any information into your smartphone–your just zipped right off to wherever the QR points you (usually after you confirm on the screen that you are okay with going to the URL).

 

But QR codes like with any information technology, can be used for good or evil — for some reason though people seemed to have been unsuspecting of the sort of innocuous looking QRs.

 

Kaspersky Lab has issued a warning on QR codes after finding consumers in Russia scammed when they thought they were downloading an Android app and where instead infected with malware that caused them to send SMS messages to a premium number that charged for each message sent.

 

So while QR codes can take a reader to a harmless website for information, like other computer code, they can contain instructions that cause you to send email, SMS messages, download applications, etc. 

 

So unless you know what you are QR reading (i.e. you have a high-degree of confidence in whoever placed the advertisement with the QR code)–think twice before scanning that barcode, because you may get a surprise package in your smartphone that you weren’t expecting causing infection of your device, loss of privacy to the information stored on it, or costing you money for things you never wanted or intended to spend on.

 

Scanning a QR code while as simple taking a picture of a sunset–may not have as beautiful consequences.

 

(Source Photo: here)