Advertising Platforms As A REAL Business Model?

So I read in the Wall Street Journal yesterday that 3 major technology companies get over 80% of their revenue from advertising:

These companies and their percentage of advertising revenue are:

Facebook – 98.3%

Twitter — 86.4%

Alphabet (Google) — 86%

It’s a wonderful thing how advertising pays for the wonderful free Internet services. 

Looking back to when I was a kid, I guess that how we got all those marvelous TV shows without having to pay for a cable subscription. 

But what I always wonder in the back of my mind is whether collecting advertising dollars is a REAL business. 

Yeah, sure these companies are mammoth and have made themselves and their shareholders gazillions of dollars.  

But somewhere I keep telling myself this doesn’t quite add up. 

If you make something of value then someone is willing to pay for it. 

If it doesn’t have value then you have to give it away for free. 

If facebook or twitter actually charged money for their service, I can’t imagine anyone would actually pay squat for it.  

Google is another story, but if they started to charge, you’d just go to a service like Explorer or Safari that doesn’t.

So if the only way to provide the service is to shove advertising down your customer’s throats, again I have to ask is that really a business. 

If I can’t see how a company can sell something based on the VALUE they are providing, honestly it’s not something that I can really get myself behind. 

Out of the three companies–Google is perhaps the only one that I can see as a real something. 

As for Facebook and Twitter, despite the Presidential tweets and Russian interference in our elections, I don’t see the underlying greatness. 

Maybe I am way wrong, but if you don’t want to pay for it then what the heck is it really worth! 😉

(Source Photo: Andy Blumenthal)

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The Value of Pain

Three notables on the value of pain:


1) Pain is a warning of dangerous threats and helps safeguard us.


2) Pain that doesn’t kill us makes us stronger!


3) Pain lets you know you ain’t dead yet.


Then again, nothing wrong with a little pain relief. 😉


(Source Photo: Andy Blumenthal)

In The Know or Dark

So here is one way that some people can (try to) manipulate you–positively or negatively. 


They can help either to keep you “in the know” or “in the dark.”


As we all know by now, information is power!


When you’re in the know–you are a trusted agent and a valuable resource; you have more dots and more connections between the dots to make; you are able to analyze what’s happening and make better decision going forward; you can lead with knowledge, wisdom, and hopefully understanding. People come to you for advice, guidance, and because you are a true asset to the team, your superiors, and the organization. 


When you’re in the dark–you are untrusted and unvalued, you may actually be seen as the enemy who needs to be marginalized, put out or taken out! You are kept out of meetings, uninformed or misinformed, and so you become more and more intellectually worthless. Further, others are implicitly or explicitly told that you are poisonous and not to get caught up in the pending slaughter.  A colleague of mine put it this way: “Don’t get between a man and his firing squad.”   


So with others, there can be information alliances as well as information warfare. 


To a great extent, you are responsible for keeping yourself in the know. You need to build relationships, bridges, and networks. You need to read, observe, and talk to lots of people. You need time to digest and analyze what you learn.  And you must build your information store so that it is ready and actionable. 


But to another extent, there are others–superiors, competitors, bullies, abusers–who just might seek to keep you in the dark and bring you down. Not everyone is your friend…some maybe just the opposite. (Wouldn’t it be nice, if we all were just friends!) But showing you the intellectual ass of the group is a powerful nut that once superimposed as an image, cannot be easily distilled. There is plenty of groupthink to go around. And taking out a perceived enemy diffuses their power to everyone else.  What a lousy coup by some nasty f*ckers!


Why some friend and others foe you–who the heck knows. Perhaps some is chemistry; some is tit for tat; some is personal bias and bigotry; and some just the crapshoot of fate. 


In the end, keep doing your part to enhance your value, your friendships, and your integrity. The rest, you have to be vigilant about and realize not everyone wants the lights kept on. 😉


(Source Photo: Andy Blumenthal)

The 3 P’s Do NOT Matter

So I heard Joel Osteen give a great speech. 


He said that it’s not any of these things that make a person worthwhile:


1. Possessions

2. Performance

3. Popularity


But rather, it is a person’s inner self and soul that determine their value. 


Each person is a son or daughter of G-d.


I agree that our personal worth is a matter of how we act as human beings in choosing right over wrong and good over evil; and it is not based on how much we have, how successful we have become, or how much we are liked. 


In the end, a person must return to their maker alone to answer for their actions.  


You can’t take anything with you.


Materialism and vanity all fade away and only your spiritual inner self will pass over and live on.  


So how will you spend your time and attention–chasing vanity of vanities or doing good in all your words and deeds? 😉


(Source Photo: Andy Blumenthal)

Third-World Office

Paper Towels.jpeg

So hooray for paper towels. 


A good workspace is definitely conducive to productivity and morale. 


That means cleanliness, open collaborative spaces, quiet work areas/offices, ample supplies, and obviously good technology. 


I’ve been in world-class institutions in terms of their mission, but that were third-world in terms of their work conditions. 


In one place, the bathroom toilets kept getting clogged with paper towels, so they got rid of them altogether, which forced the employees to use toilet seat covers for hand towels–yes, believe it!


Of course, at least we had running water, but there was also often flooding in the cubicle areas and the windows were nailed shut–high-tech security, not. 


In another place, in the private sector, I remember a new CFO coming in and being so cheap that he actually got rid of the milk and creamer from people’s coffee. 


Talking about pennywise and dollar foolish. 


Don’t these institutions get that the way you treat people impacts the way they respond to their work.


How can we be the Superpower of the planet and can’t provide decent, normal work conditions to our workers. 


It goes without saying that treating people with respect, dignity, and value should be happening all the time, but doesn’t.


We’re not even talking six-figure bonuses and stock options either–just treat people like human beings and not indentured slaves or cattle. 


Wake up America–you’re people are worth working plumbing, paper towels, and some milk and creamer for their coffees and really a heck of a lot more than that. 😉


(Source Photo: Andy Blumenthal)

2017 Year Of The Customer

Customer Service.JPEG

So here’s a resolution for all of us for 2017…


How about this year be the year of the customer!


– Where we care more about doing a good job for someone than we do about what time we get off from work.


– Where we talk to and treat customers with respect, dignity, and ultimately to solve their needs, rather than it escalating to a yelling match and oh, did I accidentally hang up the phone on you?


– Where we make the customer feel good about dealing with us and our organization, rather than wanting to beg for a supervisor or cyanide please!


– Where the customer isn’t lied to, manipulated, and taken advantage of just so someone can make another quick buck!


– Where the quality and value is #1 and it’s not just a shinny veneer on a car that accelerates on it’s own and with fake emissions test results or smartphone batteries that light up on fire and explode


– Where we don’t cross-sell and up-sell customers, like phony bank accounts or other things they don’t want, need, and never asked for just to make our sales quotas, and accrue the fine bonuses and stock options that go with them. 


– Where we don’t oversell the capability of a product, like fraudulent blood testing devices and medical results, and instead deliver what’s really doable and as promised. 


– Where there’s no error in the charge to the customer or it’s in the customer’s favor, rather than always an overcharge in the seller’s favor, and the price from the beginning is fair and reasonable and not hiked up 400% like on critical medicine that people’s lives depend on. 


– Where items arrive on time and work the first time, rather than having delays, making excuses, and causing endless customer returns of defective items or those that didn’t fit, look, or work as advertised. 


– Where the customer is happy to come back to and where they feel trust in the people, products, and services offered–not another Home Shopping Network or QVC shoddy experience of “It slices, it dices…the only tears you’ll shed are tears of joy!”


– Where we solve genuine customer needs or problems and not just “build it and they will come.”


– Where rather than a pure what’s in it for me (WIIFM) mentality, we suspend our self-interest and greed for the moment and we do for others, because it’s not just a job and we actually have a work ethic and care about what we do. 

 

– Where we delight! and wow!, rather than disengage and disappoint, and we put the customer first, and like first responders, we run to help and not run away. 


(Source Photo: Andy Blumenthal)

The King And Queen

King And Queen

Took this photo of these two Chinese porcelain statues.


They remind me of royalty–a king and queen. 


They stand so tall, proud, and elegant. 


Together on the mantel, they make a wonderful centerpiece to the room. 


I like the contrast colors–him in tan and she is white with the accent colors on their robes. 


His grasp on the long beaded necklace and her open fan give them a air of motion and life.


Yet, the faces are calm and balanced. 


These are awesome pieces of art work. 


Don’t know what they are worth, but to me they have value of beauty. 😉


(Source Photo: Andy Blumenthal)