Supercookies Are Super Invasive

 

 

 

 

 

 

 

 

 

You’re alone sitting at the computer surfing the web, you’re looking up health, financial, entertainment, shopping, and other personal things. 

You feel comfortable doing your thing…you have your privacy and can be yourself without someone looking over your shoulder.

But is the sense of safety real or an illusion?

For the most part, when we are online, we are not safe or in private. 

Like at work, where you get the warning that you are being monitored, when you are browsing the Internet, your actions are being tracked site by site (but this is done without warning)–by cookies–or data packets exchanged between web servers and user’s browsers.

On the plus side cookies are used for identification, authentication, preferences, and maintaining shopping cart contents; but on the negative side, they are installed on users computers to track your activities online.

The Wall Street Journal (18 August 2011) reports that now there are Supercookies! and “history stealing.”

– Supercookies are not cookies with that can fly or lift locatives, but rather they are more difficult to locate and get rid off your computer, so they track your activities, but are hidden in different places such as in the web browsers cache.

– “History stealing” is done when you visit certain websites, and they use software to mine you web browser history to determine where you’ve visited and then use that to for example, target advertising at you. Imagine though what other profiling can be compiled by categorizing and analyzing your browsing history in aggregate.

Currently, the online ad industry has established self-imposed guidelines to supposedly protect privacy, but they seem wholly inadequate such as “collecting health and financial data about individuals is permissible as long as the data don’t contain financial-account numbers, Social Security numbers, pharmaceutical prescriptions or medical records.” But knowing people’s household finances, credit histories, and personal medical histories is okay–by whose standard?

According to the WSJ, web tracking is not only alive and well, but flourishing with “80% of online display ads are based on tracking data.”

Why should anyone have the ability to track our personal web surfing?

We don’t need ads targeted at us–we are not targets!  We are very capable of searching online for what we what we are interested in and when we are interested in it–thank you!

Session cookies that expire at the end of ones web browsing for session management is one thing; but persistent cookies that collect and mine your personal data–that’s should be a definite no-no.

Like with the advertisements that come unwanted in the traditional mailbox and get routinely and speedily placed in the garbage, online advertisements that are based on intrusive website tracking is not only a nuisance, but a violation of our privacy–and should be trashed as a concept and a practice.

>Happy Birthday Internet

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On September 2, 2009, the Internet celebrated its fortieth birthday.

ComputerWorld (14 Sept. 2009) reports that 40 years ago “computer scientists created the first network connection, a link between two computers at the University of California, Los Angeles.” This was the culmination of research funded by the Defense Advanced Research Projects Agency (DARPA) in the 1960s.

This information technology milestone was followed by another, less than two months later, on October 29 1969, when Leonard Kleinrock “sent a message from UCLA to a node at the Sanford Research Institute in Palo Alto, California.”

While the Internet conceptually become a reality four decades ago, it didn’t really go mainstream until almost the 1990’s—with the founding of the World Wide Web project in 1989, AOL for DOS in 1991, and the Mosaic browser in 1993.

Now, I can barely remember what life was like before the Internet. Like the black and white pictures of yester-year: life was simple and composed, but also sort of lifeless, more boring indeed, and less colorful for sure. In other words, I wouldn’t want to go back.

Also, before the Internet, the world was a lot smaller. Even with connections to others far away—by phone and by plane—people’s day-to-day connections were more limited to those in close proximity—on their block, down on Main Street, or in and around town. It took an extra effort to communicate, share, deal, and interchange with people beyond the immediate area.

At present with the Internet, every email, chat, information share, e-commerce transaction, social media exchange, and application are a blast across the reaches of cyberspace. And like the vastness of the outer space beyond planet Earth, cyber space represents seemingly endless connectivity to others over the Internet.

What will the Next Generation Internet (NGI) bring us?

ComputerWorld suggests the following—many of which are already with us today:

• Improved mobility—like “showing you things about where you are” (for example, where’s the nearest restaurant, restroom, or service station or even where are your friends and family members).
• Greater information access—“point your mobile phone at a billboard, and you’ll see more information” about a particular advertisement.
• Better e-commerce—“use the Internet to immediately pay for goods.”
• Enhanced visualization—Internet will “take on a much more three-dimensional look.”

I believe the future Internet is going to be like Second Life on steroids with a virtual environment that is completely immersive—interactive with all five senses and like speaking with Hal the computer, answering your every question and responding to your every need.

It’s going to be great and I’m looking forward to saying “Happy Birthday Internet” for many more decades, assuming we don’t all blow ourselves out of the sky first.

>An Online Only World and Enterprise Architecture

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How long will it be before the internet becomes our primary means of storing personal data and running software applications (web-based)?

MIT Technology Review, 3 December 2007, reports that one core vision for the evolution of technology (that of Google) is that we are moving from a computer-based technical environment to an online-only world, where “digital life, for the most part, exists on the Internet”—this is called cloud computing.

Already, users can perform many applications and storage functions online. For example:

• “Google Calendar organizes events,
• Picasa stores pictures,
• YouTube holds videos,
• Gmail stores email, and
• Google Docs houses documents, spreadsheets, and presentations.”
  

Moreover, MIT Technology Review reports that it is rumored that Google is working on an umbrella application that will pull these disparate offerings together for a holistic cloud computing solution.

What’s the advantage of cloud computing?

A computer hard drive is no longer important. Accessibility to one’s information is limited only by one’s access to the internet, which is becoming virtually ubiquitous, and information can be shared with others easily. “The digital stuff that’s valuable… [is] equally accessible from his home computer, a public internet café, or a web-enabled phone.”

What are some of the issues with cloud computing?

• Privacy—“user privacy …becomes especially important if Google serves ads that correspond to all personal information, as it does in Gmail.”
• Encryption—“Google’s encryption mechanisms aren’t flawless. There have been tales of people logging into Gmail and pulling up someone else’s account.”
• Copyright—“one of the advantages of storing data in the cloud is that it can easily be shared with other people, but sharing files such as copyrighted music and movies is generally illegal.”
• Connectivity—“a repository to online data isn’t useful if there’s no Internet connection to be had, or if the signal is spotty.”

Still Google’s vision is for “moving applications and data to the internet, Google is helping make the computer disappear.” Human-computer interaction has evolved from using command lines to graphical user interface to a web browser environment. “It’s about letting the computer get out of our way so we can work with other people and share our information.”

Of course, Google’s vision of an online-only world isn’t without challenge: Microsoft counters that “it’s always going to be a combination of [online and offline], and the solution that wins is going to be the one that does the best job with both.” So Microsoft is building capability for users “to keep some files on hard drives, and maintain that privacy, while still letting them access those files remotely.”

I will not predict a winner-take-all in this architecture battle of online and offline data and applications. However, I will say that we can definitely anticipate that information sharing, accessibility, privacy, and security will be centerpieces of what consumers care about and demand in a digital world. Online or offline these expectations will drive future technology evolution and implementation.