We all think of kids and teens playing with video games like the Wii, but how about senior citizens?
Well, The Washington Post, 15 December 2007, reports in “Granny Got Game” that “Wii’s move-around style appeals to a new demographic,” the senior citizen.
“Bingo is looking a little like last year’s thing, as video games have recently grabbed a spot the hot new activity. More specifically, retirees are enthusiastically taking to games on the Wii.”
One 73 year old retired marine says he “likes that the Wii emulates the motion of real sports.” And research has shown the physical games are helpful in fighting obesity, similar to how mental activity is beneficial in staving off dementia.
Market research company ESA states that “in 2007, 24 percent of Americans over age 50 played video games, an increase from 9 percent in 1999.” The seniors seem to enjoy games, such as Wii “hockey, bowling, shooting, fishing, and billiards.”
For Nintendo the maker of the Wii, demand from the various demographics continues to outpace supply. “Some analysts have said the company could sell twice as many as it is making available today, even as it puts out 1.8 million units a month.”
The Wii is a brilliant stroke of User-centric enterprise architecture. The Wii is a genuinely a technology product with mass market consumer appeal with users in demographics that range from children to seniors. It is the fulfillment of IT planning by Nintendo, which “had always wanted to appeal to a large consumer base with the Wii.”
Nintendo hit a home run by aligning the Wii technology to the requirements of their users. Nintendo did this by developing a technology solution to handle not only people’s desire for gaming and entertainment, but also their need for physical activity and sports. What’s particularly amazing is that video games, which have traditionally been for kids and teens have extended their reach so much so that “among retirement communities…the Wii is ‘the hottest thing out there.’” That is good User-centric EA in action!