The Rebbe’s message was that self-improvement was really about helping others! All the changes we commit to around the Jewish New Year and make in ourselves is not really about us, but rather about us being able to develop ourselves in order to “give it all away” to help others. Too often, people think in terms of self-help, self-improvement, where everything is sort of in terms, well, ourselves–my looks, my degrees, my career, my bank account, my family, and so on. However, people should not lose sight that everything that Hashem gives us is really for a higher spiritual purpose, for giving to others or “paying it forward.”
In this vein, we learn Torah not just for the sake of learning, but rather in order to actually do Mitzvot! Rabbi Kaplan explained that the Rebbe would make each and every person feel special and important. Why? Because by building up the individual, each could then go out and build up the world. And this is one of the reasons that I love and respect Chabad so much—from my experience, people like Rabbi Kaplan and Chabad in general, are all about living this life lesson from the Rebbe and giving, giving, and then giving some more in order to really improve the Jewish community globally and by extension the world.